tagged w/ JC Penney
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Walmart is ranked No. 1 on the National Retail Federation’s annual "Shoppers’ Favorite Holiday Ads" survey, displacing rival Target for the first time in three years. Target has held the top spot each year since 2006, when the survey was first created. (It is conducted by BIGresearch on behalf of the Retail Advertising Marketing Association, a division of the NRF.) The survey asked more than 9,900 consumers to name their favorite holiday TV ad.
(Wong, E., 2009, December 15, para. 1-2)
Rounding out the top 10 this year were Best Buy, Gap and Macy’s, among others. ( See the complete list here.) Hallmark made the list for the first time this year, while Toys ‘R Us completely disappeared. (The brand ranked No. 10 last year.) Gap, which was No. 4, also appeared on the list for the first time since 2006. Old Navy has been aggressive with its "Supermodelquins" holiday campaign, so it's no surprise that it climbed up to No. 6 (from No. 9 last year).
(Wong, E., 2009, December 15, para. 2-4)
Videos and details can be found at the link:
http://www.adweek.com/aw/content_display/creative/news/e3if667a78777fe70e179f229b5812c0c7bWalmart is ranked No. 1 on the National Retail Federation’s annual... more
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jmsrmy
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added this
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3 years ago
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JCPenney announced its biggest Black Friday sale ever. JCPenney will once again promote its stores’ 4 a.m. opening with “Turkey Tailgate,” a television spot that features shoppers tailgating with their Thanksgiving turkey leftovers in a JCPenney parking lot. Furthermore, customers will have the option of choosing a wake-up call on Black Friday from one of JCPenney’s partners including Cindy Crawford, Kimora Lee Simmons or Rascal Flatts band members Gary LeVox, Jay DeMarcus and Joe Don Rooney. Customers can sign up at www.jcp.com/wakeup or via the mobile web site holiday.jcp.mobi.
(RetailingToday.com, 2009, November 19, par.1)
Customers can enjoy a sneak peek of JCPenney Black Friday specials online at jcp.com beginning Monday, Nov. 23 or in newspaper inserts on Thanksgiving Day. This year’s expanded 64-page Black Friday sales circular includes nearly 50 pages of Doorbuster offers as well as more than 100 Big Buys – an overall increase of 15% in Black Friday specials compared to last year.
(RetailingToday.com, 2009, November 19, par.2)
This year’s special offers include Get-‘Em-While-They-Last Doorbusters, Get-‘Em-Before-They’re-Gone Big and additional special offers. The company is also adding additional features to its Black Friday sale with the “JCPenney at Your Service” Facebook sweepstakes. Five winners, to be announced on Nov. 20, and two guests of their choosing will be treated to a special Black Friday shopping experience with limo transportation to their nearest JCPenney store, a shopping butler, a JCPenney $500 gift card, a wardrobe/stylist consultation and a personal gift-wrapping assistant, as well as a flip cam, allowing winners to record their experience and share footage on JCPenney’s Facebook page and YouTube, www.youtube.com/jcpenney, site. JCPenney will also post and tweet Black Friday specials on its Facebook, www.facebook.com/jcpenney, and Twitter, www.twitter.com/jcpenney.com, accounts the week of Black Friday.
(RetailingToday.com, 2009, November 19, par.3-4)
Customers can also find additional deals throughout the weekend as well as special offers on JCPenney’s Biggest Cyber Sale Ever on Sunday, Nov. 29 and Monday, Nov. 30 with “Screenbuster” specials available exclusively on jcp.com.
(RetailingToday.com, 2009, November 19, par.5)
Source link:
http://www.retailingtoday.com/%28S%28dmyjz3555rqh2dyszmodmt3j%29%29/story.aspx?id=123603§ion=ApparelAccessories&menuid=165
http://theretailsector.wordpress.com/2009/11/20/jc-pennys-black-friday-brilliance/JCPenney announced its biggest Black Friday sale ever. JCPenney will once again... more
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jmsrmy
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added this
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3 years ago
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Back 2 School time! We all know what that means: awesome loft parties, lunchroom fashion shows and acting like a rich celebrity. Ugh! So stressful! I wish it was summer!
For more Sarah Haskins http://current.com/sarah-haskins/
For more Target Women http://current.com/target-women/
Target Women is a recurring segment on Current TV's weekly television show, infoMania. In each episode of Target Women, Sarah Haskins takes a look at the often-ridiculous way the media reaches out to women.
infoMania is a half-hour satirical news show that airs on Current TV. The show puts a comedic spin on the 24-hour chaos and information overload brought about by the constant bombardment of the media. Hosted by Conor Knighton and co-starring Brett Erlich, Sarah Haskins, Ben Hoffman, Bryan Safi and Sergio Cilli, the show airs on Thursdays at 10 pm Eastern and Pacific Times and can be found online at http://current.com/infomania/ or on Current TV. And make sure to check out our facebook profile for special features at http://infomaniafacebook.com.Back 2 School time! We all know what that means: awesome loft parties, lunchroom... more
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Stick thin Cintra Wilson, blogger/ "Critical Shopper" for the NY Times, was recently insulted that JC Penney opened a flagship store in the glamorous and skinny streets of New York.
On Wednesday August 12 Wilson wrote in the Times that
"It took me a long time to find a size 2 among the racks. There are, however, abundant size 10’s, 12’s and 16’s."
she continued the rant by even bashing on the mannequins.
"[I]t has the most obese mannequins I have ever seen. They probably need special insulin-based epoxy injections just to make their limbs stay on. It’s like a headless wax museum devoted entirely to the cast of “Roseanne.”
Most readers, the thin and the thick, were insulted and executive editor Bill Keller, whos mother is a frequent shopper of the store, wished the article was never published. However there was no immediate problem since the writing was considered to be her own style.Stick thin Cintra Wilson, blogger/ "Critical Shopper" for the NY Times, was... more
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