tagged w/ Tweeting
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Author, blogger, and Mitzi TV creator/presenter Mitzi Szereto speaks about the use of social media for those in the creative arts in this videotaped talk filmed earlier this year at a social media for business conference in London, England
http://mitziszereto.com/blog/social-media-for-creative-artists-talk/Author, blogger, and Mitzi TV creator/presenter Mitzi Szereto speaks about the use of... more
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As far as I'm concerned, this is yet another reason to stay away from Twitter, Facebook, and all those other sites that sell your personal data. Just do what I did - don't sign up! Be a rebel! Limit your online time-wasting activities to shit that actually MATTERS to you! And here's a bonus: Think of all the free time you'll suddenly have to interact with live humans...
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Many people wonder who is interested in reading tweets about what people had for breakfast. Well, here’s one answer: cereal makers like Kellogg’s and Quaker Oats.
Advertisers are starting to target ads to you based on what you say on Twitter. And if you tweet something nice about a product, you might even see your blurb in bold type on an ad, just like a Jeffrey Lyons movie review. So says Seth Goldstein, the chief executive of SocialMedia, a company that has created advertising formats for Facebook, MySpace, and now Twitter.
Of course, Twitter itself doesn’t put ads on its Web site and doesn’t include ads in the streams of tweets from users. But SocialMedia has found other ways to help advertisers bind their messages to Twitter users. One, called Twitter Sparq, places ads on some Twitter applications, including PowerTwitter (a Firefox plugin) and TwitterFon (an iPhone application).
Twitter Sparq is designed to be an automated auction of text ads, much like Google’s AdWords. But while ads on Google relate to what you are searching for, Twitter Sparq ads are shown to people based on “the list of historical keywords that the user has tweeted in the past,” the company’s site explains.
Is that an invasion of your privacy? It’s not like advertisers are sneaking around watching where you surf without telling you. They are listening to what you have chosen to shout to the whole world.
How do they know what you’ve tweeted about in the past? To use any of the tools that help you manage your Twitter account, you need to enter your Twitter username. That username, of course, is also the key to every corn flake and crunchy twig you’ve ever tweeted about.
Just as interesting as the targeting method is the format of the ads themselves. There is a headline and a bit of text, as in a Google ad. But under it are two links, “Tweet now” and “learn more.” The later link jumps to the advertiser’s Web site. The former creates a draft tweet that the user can edit and send to his or her followers. Advertiser can fish for compliments, ask questions related to how their products are used, or even encourage people to criticize rivals.
“It’s hard to get someone to say something good about Comcast, but it’s easy to get people to complain about DSL,” Mr. Goldstein said.
Indeed, Mr.Golstein sees the act of encouraging people to tweet about products as so central to his concept that advertisers will pay for every tweet the ads generate. Right now, the service is offering a free trial for advertisers, but he ultimately expects the auction to lead to a price of $1 to $10 per customer tweet.
“You’re getting real people to say real things about your brands,” he said.
SocialMedia also has technology it calls Twitter Pulse that creates ads that can appear anywhere on the Web that consist of tweets selected about the advertiser’s product or any other topic of interest. The tweets can simply be set to automatically appear if they match certain keywords, or the advertiser can approve which tweets to put in the ads.
As with the Twitter Sparq ads, these ads also offer a button that allows Twitter members to add their own tweets to the subject. One such ad for Juicy Juice tried to spur conversations by asking questions like “How do you stimulate your child’s mind?” and “How important are vitamin-enhanced foods to you?”
For Twitter users, all this is a reminder that privacy and Twitter don’t mix. Not only is what you tweet there for anyone to read, it is there for anyone to take, copy and exploit. Twitter’s terms of service, unlike those on most other user-generated sites, assert no claim to the users’ tweets or place no restrictions on how others use them.
In other words, don’t tweet anything that you aren’t willing to see on a billboard in Times Square or broadcast on the Super Bowl.
The terms do say, “We encourage users to contribute their creations to the public domain or consider progressive licensing terms.” But there is no way currently for Twitter users to assert rights over their tweets or simply to request that their comments not be used for commercial purposes.
For advertisers, all of this is another step into very uncomfortable territory. They are going to pay to encourage conversations about their products, but they aren’t going to be in full control of what people say.
That may lead to a new version of the old adage: “It doesn’t matter what they say so long as they tweet my name right.”
http://zoominfoblogger.files.wordpress.com/2009/12/twitter-bird-pic.jpgAs far as I'm concerned, this is yet another reason to stay away from Twitter,... more
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Please Comment and Rate on what you think of this? Is the Internet Taking over the world as we know and also do you think that people are hyped up to much about a 15 yr old pop star?
You know this world is getting to technological. Especially when you can get arrested for not "tweeting" fast enough to inform music fans and consumers that you have cancelled a appearance at a mall in NY. I been keeping tabs on this whole Justin Bieber Craze going on right now and i think the kid got a wonderful voice hands down however it is all hype and buzz right now. Once he gets more settled and gets more tuned into the Music Industry his buzz and vibe and press will also top out and come down to medium. Like any new artist or group that has been signed by a major record label he got his fame right now and i hope he does well i just hope he does not get used by the major recording industry like they have done time after time with other Recording Artists over the years.
As for His Manager "Scooter Braun" he got arrested for not tweeting fast enough after they cancelled a appearance at a NY Mall and crazy music fans rushed the mall and caused a stamped. I think overall the manager will be fine probably he might get a nice "fine" and slapped on the wrist and sent on his way however whats the point of being arrested for not tweeting fast enough? is the internet that powerful that it is taking over the way people do things? You as a music fan why would you stamped a mall or location just to see some 15 year old kid and possibly get his autograph? Its not the end of the world IF you do not get his signature on a cd or poster or photo.
Me being a promoter and also dealing with talent i find it disturbing everytime i see Half Crazy Music Fans and Consumers just Rush the Talent like they are a defensive lineman for a football team i think you all need to step back and evaluate is it really worth it to rush someone just to be #1 to get a autograph or possibly being able to say hi to them in person? You know i do not think the manager for Justin is in any wrong doing i feel the MALL should have been more prepared for mass amounts of consumers and music fans coming to the mall for this appearance and even thou they had cancelled the appearance they should have had enough staff and security to handle the crowds that were over-taking the mall.
Now sure he is a "teen" musician and you got these groupies and teen kids that want to drool over him and everything else but also i think it should be the parents responsibility to monitor there kids especially in this type of setting or environment as well, look what happened some people had got hurt at this mall because people were stampeding into the mall just to find out the appearance was not going to be happening.
My Food For Thought.
Matthew Nalett
Chicago Music Promotions
http://www.chicagomusicpromotions.comPlease Comment and Rate on what you think of this? Is the Internet Taking over the... more
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During the Spring/Summer 2010 shows, Twitter actually served a purpose. The international audience got their first taste of each show via twitpics and the musings of fashion bloggers, journalists, editors, and buyers. While the article only talks about the fact that the fashion industry is embracing new technologies, it doesn't go into depth about how much tweeting really happened at each show. I sat at home and was able to experience my favorite designers in real time and get the opinions of editors that I really respect without waiting a day for style.com to put the pics up.
I never thought I'd say it, but good job twitter.During the Spring/Summer 2010 shows, Twitter actually served a purpose. The... more
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This week, the "experts" valued Twitter at one billion dollars. Ben Hoffman shares his thoughts on the matter in this week's infoMania editorial.
infoMania is a half-hour satirical news show that airs on Current TV. The show puts a comedic spin on the 24-hour chaos and information overload brought about by the constant bombardment of the media. Hosted by Conor Knighton and co-starring Brett Erlich, Sarah Haskins, Ben Hoffman, Bryan Safi and Sergio Cilli, the show airs on Thursdays at 10 pm Eastern and Pacific Times and can be found online at http://current.com/infomania/ or on Current TV. And make sure to check out our facebook profile for special features at http://infomaniafacebook.com.This week, the "experts" valued Twitter at one billion dollars. Ben Hoffman... more
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Hey, kids, don't try this at home. Professional skateboarder Tony Hawk on Friday took a brief ride at the White House as part of a Father's Day celebration.
Hawk, 41, skated in the grand foyer and the nearby Old Executive Office Building, with the permission of White House officials.
The skateboarding icon, also known for his popular brand of skateboarding video games, posted photos to his Web site and Twitter page.
One photo shows Hawk on his skateboard with his hands in the air in what appears to be a hallway.
"...and here is my exit," he wrote in a message on Twitter, which linked to a picture of him skating. "Supposed to return at noon for the First Fathers event if they let me back in."
Hawk posted other insights from his Washington visit on his Twitter page, telling fans about eating Frosted Flakes cereal inside the gates of 1600 Pennsylvania Ave. In another tweet, he says "back at White House, Tweeting live from the Diplomatic Room. Unbelievable."
Hawk joined other dads, athletes and celebrities at a Father's Day forum hosted by President Barack Obama. Celebrity chef Bobby Flay helped man the barbecue grills for a White House picnic for the attendees, which included NBA players Dwyane Wade of the Miami Heat and Etan Thomas of the Washington Wizards.
"The Prez addressing all of us fathers before we split up to visit DC charities," Hawk tweeted. "D Wade & Etan T make me feel short."Hey, kids, don't try this at home. Professional skateboarder Tony Hawk on Friday... more
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