tagged w/ Coors Light
In America, we worship commerce. We like to buy things, perhaps too many things. But, to keep Americans buying companies need to advertise. Sometimes those commercials are art. Cheap art. Low class art. But, art nonetheless. Art with its own strange image.In America, we worship commerce. We like to buy things, perhaps too many things. But,... more
Starting this month, the launch of Coors Light Two-Stage Cold Activation will be supported in many ways from coast to coast. This includes new creative featuring entertainment mogul Ice Cube in two commercials, titled “Cold Talk” and “Cold Challenge,” that depict a humorous stand-off between Ice Cube – hip hop star, actor, screenwriter, director and producer -- and Super Cold Activated Coors Light in a battle over who is colder. http://my.nowpublic.com/culture/rap-mogul-ice-cube-helps-coors-light-set-cold-standardStarting this month, the launch of Coors Light Two-Stage Cold Activation will be... more
Blarney hits the streets with Coors Light and Shore Point Distributors for some drinking, dancing, and all out revelry at the Belmar St. Patrick's Day Parade!!Blarney hits the streets with Coors Light and Shore Point Distributors for some... more
In Elizabeth Warren's world, credit card contracts would be so simple a teenager could read and understand them in four minutes. Loans would be as easy to compare as toasters, and online credit scores would be free.
http://www.bloomberg.com/apps/news?pid=20601109&sid=a.DEiDrOr.ms&pos=10In Elizabeth Warren's world, credit card contracts would be so simple a teenager... more
Here Are three smart on beer marketing by Wired Magazine.
1 // The mountains on a Coors Light logo are poor arbiters of taste.
The peaks on the can turn blue at "optimal drinking temperature," or 39°F and colder. However beer actually loses flavor at this temp, because It releases fewer volatile chemicals, and your tongue's ability to taste bitterness is diminished.
2 // Miller Lite's "triple hops brewed" claim isn't really special.
Three doses of hops is quite standard. Some breweries throw in more or even add it continuously, to create bitterness, flavor, and aroma.
3 // Budweiser calls itself "the Great American Lager," which is a bit of a untrue.
Original German lagers were made only from barley. Bud also uses rice, this is a cheaper ingredient which can make up a quarter to two-thirds of the grains used in domestic macrobrews, which gives a watery appeal.Here Are three smart on beer marketing by Wired Magazine. 1 // The mountains on a... more