tagged w/ VCAM
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Watch this video to learn more about The Current Cause with Allstate and help save teen lives!Watch this video to learn more about The Current Cause with Allstate and help save... more
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Here are our detailed notes from the Allstate Producer Conference Call:
− For more information regarding the assignment, please check out the Assignment and sign up!
− After you’ve agreed to our Terms and Conditions, you can access:
− The Assignment
− About (Target Audience, Music, Media Usage and Compensation)
− Downloads with Timeline
− For additional information or if you have questions, please email them to vcam@current.com
− The videos are due February 27th @ 5pm EST!!!
Review of Assignment Brief:
− These videos can take many forms and creative directions but there are 2 specific paths you could focus on…
− Emotional Approach - An emotional consumer driven testimonial
− This version will end with the following end-tag/URL: “Join the movement to prevent teen driving deaths at: www.Facebook.com/Save11”
− Numerical Approach - A statistical driven PSA focusing on the numerical argument
− This version will end with the following end-tag/URL: “Join the movement to prevent teen driving deaths at: www.Allstate.com/STANDUP”
− As a reminder, our target audience are –
− Communities/Families
− Legislators/ Leaders
− All State may select 4 final videos to use, which will then be aired on-air & online by Current TV and Allstate sites including social media
− Please make sure to reference the deliverable specs and release forms listed on the link (https://current.box.com/shared/0mrke1t6m6) and for any additional technical questions regarding filming please reach out to Barry or your Current Representative (vcam@current.com).
− MAKE SURE TO ONLY USE APPROVED IMAGES!!!
− DO NOT USE UNION ACTORS!!!
Update from Allstate:
− Allstate has a long legacy of pushing legislation for safe driving.
− Allstate knows that Stand Up Act Works
− Allstate’s goal is to have graduated licenses for all teenagers where there are restrictions placed on under 18 licenses. All restrictions are removed at 18 years of age when the teenager is granted access to a full license
− Examples: Curfew on driving, limit on the # of people allowed in the car, etc.
− Ideas behind the 2 types of videos
− Emotional – We want to influence people to go to Save 11 online and contact their legislators
− Numerical – We want to inform and educate the community and legislators
− DO NOT PLAY THE BLAME GAME
− We aren’t blaming parents
− Focus on ways to address the issue (teenagers are inexperienced drivers) – Stay focused and positive!
− Make sure to check out Allstate’s website regarding previous videos and additional information - http://allstate.com/standup
Questions:
− Can we use something that is more “hard hitting” than a truthful emotional story? (Testimonial vs. Stats)
− A lot of previous videos done have been based on factual accounts rather than ones that are made up or hypothetical
− Go for a possibility story if you think it will make sense though!
− What are the restrictions again on actors?
− NO UNION ACTORS!
− What do you want the rating/feel of the videos to be? (more or less graphic)
− The video can be shocking, however it shouldn’t cross the line into being disturbing and insulting to consumers
− Make sure to check out previous videos Allstate has done to see where we have drawn the line in the past
− We do want to leave the consumer/audience with an impression and get the message out there, however make sure to keep in mind the thin line between capturing their attention to educate and disturbing them.
− How many videos can we submit?
− We suggest you only send in 1 or 2, so the quality doesn’t suffer.
− What are the copyrights?
− Please reference the terms and conditions. By signing it, you will grant an exclusive license to Current TV and Allstate to use your video in perpetuity.
− Standard or HD?
− While Current TV is a standard channel, we suggest you shot in HD (looks better in the long run.)
− What are the Allstate do(s) and don’t(s) for Allstate?
− This is not about Drunk Driving or other driving influences. These videos should focus more on teenagers having a lack of driving experience and how we need to gradually introduce them to driving, so they are more educated and experienced.Here are our detailed notes from the Allstate Producer Conference Call:
− For... more
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THANKS TO EVERYONE WHO PARTICIPATED IN THE YOUNG TURKS PROMO CALLOUT!
The Viewer Created TYT Promo will be airing in The Young Turks on Wednesday February 8th.
Be sure to check it out! I will follow up with a direct link!THANKS TO EVERYONE WHO PARTICIPATED IN THE YOUNG TURKS PROMO CALLOUT!
The Viewer... more
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A husband really wants a Galaxy Tab and concocts a plan to convince his wife to let him get one.
This is a Samsung GALAXY Tab VCAM (Viewer Created Ad Message) official selection. To learn more about Samsung mobile, check out their Facebook page: http://facebook.com/samsungmobileglobal.
Producer: Nate PaytonA husband really wants a Galaxy Tab and concocts a plan to convince his wife to let... more
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The creator of an interesting travel blog revolving around dance makes use of the Samsung Galaxy Tab 10.1
This is a Samsung GALAXY Tab VCAM (Viewer Created Ad Message) official selection. To learn more about Samsung mobile, check out their Facebook page: http://facebook.com/samsungmobileglobal.
Producer: David FishelThe creator of an interesting travel blog revolving around dance makes use of the... more
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From sunup to sundown TAB The Possibilities. The Samsung Galaxy Tab 10.1, Mom's Best Friend.
This is a Samsung GALAXY Tab 10.1 VCAM (Viewer Created Ad Message) official selection. To learn more about Samsung mobile, check out their Facebook page: http://facebook.com/samsungmobileglobal.
Producer: Tom BarileFrom sunup to sundown TAB The Possibilities. The Samsung Galaxy Tab 10.1, Mom's... more
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Serious Living, Serious Fun, Serious Baking, and a Seriously Perfect Companion for it All.
This is a Samsung GALAXY Tab VCAM (Viewer Created Ad Message) official selection. To learn more about Samsung mobile, check out their Facebook page: http://facebook.com/samsungmobileglobal.
Producer: Jeremy DoeSerious Living, Serious Fun, Serious Baking, and a Seriously Perfect Companion for it... more
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Our friends at APM Music, the premiere production music library, have been generous enough not only to allow you free use of their catalog in your Current Cause videos (with no license fee), but Richard at APM even went so far as to create a whole playlist of tracks that he thought you might like for this assignment, appropriate for positive stories about the earth.
Check it out here:
http://tinyurl.com/4durdvm
If you have any issues logging into APM, let us know at cause@current.comOur friends at APM Music, the premiere production music library, have been generous... more
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Here are some key takeaways from the conference call with Samsung this past Wednesday:
1) Focus on MOBILITY. A major benefit of this product compared to other tablets in the market is its portability. In your VCAM, show people on the move, not sitting around their apartment or at a coffee shop.
2) Don't reference competitive products (or any other companies). Focus your VCAM on what you can do with a GALAXY Tab. Don't talk about other tablet computers (like the iPad), carriers (AT&T, Verizon, etc.), or 3rd-party apps (Yelp, Facebook, etc.).
3) Be creative! Your VCAM can be in any genre: documentary, motion graphics, commercial, adventure, etc. On the call, the Samsung representative gave an example of the wide range of uses for a GALAXY Tab, saying "it could even be used as a ping pong paddle!"
4) The GALAXY Tab has a web browser that is compatible with Adobe Flash, allowing the Tab to show video and interactive elements on the many websites that use this technology. This is another key differentiator.
5) Stay away from violence, overly sexual references or nudity, objectionable language, or religious or political topics.
6) The target consumer for the product are tech enthusiasts in their 20s and 30s who are connected 24/7 and business professionals in their late 30s and 40s with a slight male skew. However, the characters in your VCAM can be of any age or demographic.Here are some key takeaways from the conference call with Samsung this past Wednesday:... more
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Dial: 1-270-400-2000. Code: 249871#
Samsung GALAXY Tab VCAM Assignment: http://current.com/galaxytab
Learn more about the Samsung GALAXY Tab VCAM assignment directly from the sponsor. We will have Samsung brand managers on the phone to answers questions and give advice.
Please RSVP by leaving a comment below! Also, write any questions that you may have.
Wednesday, November 17th at 4pm PST / 7pm EST
Dial: 1-270-400-2000
Code: 249871#Dial: 1-270-400-2000. Code: 249871#
Samsung GALAXY Tab VCAM Assignment:... more
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Vanguard, airing weekly on Current TV Wednesdays at 10/9c, is a no-limits documentary series whose award-winning correspondents put themselves in extraordinary situations to immerse viewers in global issues that have a large social significance. Unlike sound-bite driven reporting, the show's correspondents, Adam Yamaguchi, Kaj Larsen, Christof Putzel and Mariana van Zeller, serve as trusted guides who take viewers on in-depth real life adventures in pursuit of some of the world's most important stories.
"The OxyContin Express" has been nominated for a News and Documentary Emmy for Outstanding Informational Programming--Long Form. The episode also received the 69th Annual George Foster Peabody Award and The Academy of Television Arts & Sciences' "Television with a Conscience" award.
For more, go to http://current.com/vanguard.Vanguard, airing weekly on Current TV Wednesdays at 10/9c, is a no-limits documentary... more
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This month, we're highlighting the final selection by HP from their VCAM assignment featuring the new Photosmart Premium All-In-One printer, with Touchsmart Web. If you've missed previous selections, be sure to check out our posts featuring "Meet the Photosmart Premium," “Ready, Steady, Print," and "No Excuses."
This month's selection, "Pepper the Dog," is brought to you by VCAM producers John Pizza and Kandeetee. Check it out:
What’s a VCAM? Here’s the details from our previous blogs:
For those unfamiliar with the concept VCAMs are Viewer Created Ad Messages, and the concept is pretty simple. We partner with sponsors to post assignments for our producer community. Our producers take the guidelines of the assignment, make a commercial, and potentially earn thousands of dollars if their ad gets picked by our sponsor.
In this case, the VCAM assignment was sponsored by HP. They provided our VCAM producer community with assets to use when creating commercials for their new printer, and our producers created advertisements for HP to choose from.
This time around we had a total of 87 submissions. HP narrowed the field to 10 videos, and four of these were selected by HP, earning them each $5000.
Want to find out more about VCAM assignments? Check out the VCAM page and see what's happening.
StephThis month, we're highlighting the final selection by HP from their VCAM... more
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If you've been following our posts about the HP Photosmart VCAM winners and wondering how you can get involved and make a VCAM, you should head over and check out our new VCAM assignment for Lexus Hybrid Innovation.
The assignment:
Help us brand the Lexus ‘h’ by shedding light on great achievements. There are two ways to approach your VCAM:
a. Find a creative way to visualize Lexus’ “action speaks louder” philosophy behind the commitment to developing hybrids (‘h’) as outlined above.
b. Profile a person or organization that, just like Lexus, put creative thinking and innovative technology into action, breaking through barriers to achieve something great and unexpected. Demonstrate the alignment between Lexus’ philosophy and your subject.
The deadline to upload your VCAM is February 1st a 12pm (noon) Pacific, so don't delay! Our VCAM team has put together a list of tips to help you get started on your VCAM.
Join the assignment
Don't sell something else
Use humor carefully
This isn't about hybrid in general
This is not a normal car ad
This is not about advertising product features
Give meaning to the 'h'
Keep it snappy
Still have questions? Get more detail on these tips and fire up your cameras!
StephIf you've been following our posts about the HP Photosmart VCAM winners and... more
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Last month we highlighted VCAM producer Nicholas Larimer's ad “Ready, Steady, Print” which was one of the four official selections by HP from their VCAM assignment featuring the new Photosmart Premium All-In-One printer, with Touchsmart Web.
This month, we're taking a look at Brad Backofen's ad, "Meet the Photosmart Premium" ad. Check it out:
What's a VCAM? Here's the details from our previous blogs:
For those unfamiliar with the concept VCAMs are Viewer Created Ad Messages, and the concept is pretty simple. We partner with sponsors to post assignments for our producer community. Our producers take the guidelines of the assignment, make a commercial, and potentially earn thousands of dollars if their ad gets picked by our sponsor.
In this case, the VCAM assignment was sponsored by HP. They provided our VCAM producer community with assets to use when creating commercials for their new printer, and our producers created advertisements for HP to choose from.
This time around we had a total of 87 submissions. HP narrowed the field to 10 videos, and four of these were selected by HP, earning them each $5000.
We’ll be back next month with another VCAM selection from HP.
Last month we highlighted VCAM producer Nicholas Larimer's ad “Ready,... more
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Last month we highlighted VCAM producer Mike Toofer's ad "No excuses," which was one of the four official selections by HP from their VCAM assignment featuring the new Photosmart Premium All-In-One printer, with Touchsmart Web.
This time around, we're taking a look at Nicholas Larimer's "Ready, Steady, Print" ad. Take a look:
What's a VCAM? Here's what I said last month:
For those unfamiliar with the concept VCAMs are Viewer Created Ad Messages, and the concept is pretty simple. We partner with sponsors to post assignments for our producer community. Our producers take the guidelines of the assignment, make a commercial, and potentially earn thousands of dollars if their ad gets picked by our sponsor.
In this case, the VCAM assignment was sponsored by HP. They provided our VCAM producer community with assets to use when creating commercials for their new printer, and our producers created advertisements for HP to choose from.
This time around we had a total of 87 submissions. HP narrowed the field to 10 videos, and four of these were selected by HP, earning them each $5000.
We'll be back next month with another VCAM selection from HP.Last month we highlighted VCAM producer Mike Toofer's ad "No excuses,"... more
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Last August kicked off a VCAM assignment in partnership with HP around their new Photosmart Premium All-In-One printer, with TouchSmart Web.
You're probably asking, "What's a VCAM?" For those unfamiliar with the concept VCAMs are Viewer Created Ad Messages, and the concept is pretty simple. We partner with sponsors to post assignments for our producer community. Our producers take the guidelines of the assignment, make a commercial, and potentially earn thousands of dollars if their ad gets picked by our sponsor.
In this case, the VCAM assignment was sponsored by HP. They provided our VCAM producer community with assets to use when creating commercials for their new printer, and our producers created advertisements for HP to choose from.
This time around we had a total of 87 submissions. HP narrowed the field to 10 videos, and four of these were selected by HP, earning them each $5000. First time VCAM producer Mike Toofer's "No excuses" was one of those four.
Watch "No excuses" by VCAM producer tooforone.
Interestingly enough, Mike is an MBA student out of UCLA. He's taken some film courses in junior college, and after hearing about the HP VCAM assignment at an event on campus he decided to produce a commercial. To do so, Mike gathered a team of people from within his network -- each familiar with different areas in the film and television production process. He tells us:
1. We shot 2 commercials in 18 hours and submitted both of them for the contest
2. Our crew consisted of film students, business students, law students, and professionals.
You can watch more of the submissions from the HP VCAM assignment here, or learn more about the VCAM program in the Viewer Ads section on Current.com.
Congratulations, Mike!Last August kicked off a VCAM assignment in partnership with HP around their new... more
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Working on a SunChips VCAM and have some questions? Want to start one but don't know where to begin? You still have plenty of time to make a great VCAM, get selected, and earn at least $5000. Come on this week's open conference call for advice and answers from the Current VCAM team.
The call is this Friday 3/26 at 1PM PT/4PM ET. The number is: 270-400-2000 and the access code is: 188319
Hope to talk to you then!
WillWorking on a SunChips VCAM and have some questions? Want to start one but don't... more
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The SunChips VCAM assignment is about to launch. Get a leg up on yours by dialing in to an open conference call with a representative from the brand this Friday, March 12th at 1pm PT/4pm ET. Dial: 1-270-400-2000 Access Code: 188319The SunChips VCAM assignment is about to launch. Get a leg up on yours by dialing in... more
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