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Domino's Pizza announced today that it is changing its pizza recipe in just about every possible way. "We're basically relaunching Domino's Pizza," said Russell Weiner, the head of marketing for Domino's. The move by Domino's comes on the heels of similar announcements made by General Mills and Campbell, saying that they'll be altering some of their iconic products. Why are these companies tinkering with what's proven to be successful for them?
For Domino's, it simply comes down to taste. A recent survey of pizza consumers found that Domino's ranked at the bottom of all the major chains for taste, along with Chuck E. Cheese. With the approach of Super Bowl Sunday, the pizza industry's biggest day of the year, the company is adding butter, garlic, and parsley to its crust, switching from diced to shredded mozzarella cheese with some added provolone and creating a sweeter sauce with a more pronounced red-pepper flavor. Additionally, Domino's, which recently brought "The Noid" out of retirement, says that it plans to launch an aggressive online and television marketing campaign in conjunction with the new recipes and its 50th anniversary.
http://thumbs.dreamstime.com/thumb_164/1184248430M287uh.jpg...........and maybe even get GOOD.
Domino's Pizza announced today that it is... more