This is a 30 second spot showcasing the new HP Photosmart Touch Web. I created all of the assets from scratch (not including the music and end-tag). I can provide a lossless version of this video upon request. The music was acquired through the APM Legal Music collection through Current.
I decided to go with an "altered reality" theme by bringing the touch-based user interface into an "in air" dimension. The user selects an app and then I show how the app would potentially work. I decided to utilize very vibrant colors, primarily cyan, magenta, and yellow, to tie into both standard printer colors, and the HP endtag. The 3D model of the printer was modeled based on example photos, and textured using these same photos
I had a lot of fun making this spot and hope that it conveys the product in a very attractive and memorable light.
![HP VCAM: Meet the HP Photosmart [Submission] - video](http://i2.crtcdn.net/images/spacer.gif)
