tagged w/ Artistic Image
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Atlanta: Designer/director/illustrator Ed Dye, and director/editor Ken Soons - awarding winning-talents in their own right - have partnered up with business savvy CEO Michael Zarrillo to launch Artistic Image, a new hybrid design-driven live-action production, CGI, animation, character development, finishing house - and go-to creative resource for out-of-the-box ideas and concept development.
With Soons’ recent creation of a live-action productions arm, and the completion of a stunning studio complex in Atlanta’s trendy King’s Plow Center - the former print effects company has redefined itself, creating the Southeast’s first world-class concept through completion studio offering a level of artistry that previously could only be found at premiere east and west coast facilities. Driven by a strong design aesthetic and passion for their craft, its collaborative team of talent gives form to fresh ideas, while heightening the connections between consumers and brands with TV commercials, web content, viral, and print media that captivates the eye and engages the senses.
“Our goal was to create a design-drive company where a team of top-caliber directors, designers, producers, visual effect artists, animators, illustrators, editors and compositors work under one roof with unfettered access to each others’ creative input throughout every phase creative process.“ concur Dye and Soons. “Involved in each project from its inception, they work as a creative unit to develop their shared vision and create a final product that consistently exceeds our clients’ expectations.”
“Equally important to us was to create a company with the ability to maintaining a strong infra-structure with the flexibility to provide transparent workflow, freeing our artists to focus their full attention on coming up with innovative ideas and creative solutions,” adds Soons.
Zarrillo and Dye first partnered up in 1996, developing the first incarnation of the AI, a design and art services company dedicated to providing the print industry with photography, illustrating, visual effects and retouching services. In 1998 they formed a new division, Artemis Creative, to meet the specific needs of the growing point-of-purchase/promotional design niche within the print arena.
Dye’s personal vision was to expand as an artist, and transition his design aesthetic into the realm of motion effects. In 2007 he began handpicking a team of innovative animators and CGI artists and investing in the kind of cutting-edge equipment needed to attract the most challenging visual effects-driven television spots. This animation/CGI division has already been called upon by a roster of high-profile clients such as Turner Networks, Ford and Coca-Cola, to name a few.
In 2008, when Ken Soons, an award-winning live-action director with a passion for design, joined the partnerships – all of the elements were in place to take AI to the next level with the creation of the region’s first concept through completion live-action/visual effects house.
The trio of partners were commitment to keeping the company’s original name, rebranding Artistic Image to reflect its rebirth as the umbrella for a diverse family of integrated visual effects, animation, live-action production, and experimental print divisions dedicated to the advertising arena.
As architects began designing the award-winning space that would house the full-services company’s multi-disciplined roster of artists and services, the partners focused honing their talent roster, purchasing and installing the newest technology and fine-tuning their infrastructure and over-the-top client services for the soft launch of the company in the spring of 2009. With its restructuring completed, Artistic Image made a flawless debut when it officially launched its new brand in April 2010.
“With the launch of Artistic Image, we created an open-architecture creative environment where a tsunami of synergy between a mix of multi-disciplined talent elevates the level of artistry to new heights,” notes Dye. “An uncompromising commitment to ground-breaking design, passionate talent, our signature approach and a commitment to innovate, fresh creative solutions sets it apart from the crowd.”
“Directors, designers, animators and CGI artists have the advantage of collaborating from the inception of each project with a single vision and build a creative partners with our clients.”
Soons worked at A Band Apart Commercials as postproduction supervisor before going out on his own as an editor, and ultimately bringing his experience in the post and VFX arena to his role as director. A prestigious roster of clients - such as J. Walter Thompson, Chiat Day, TNT, Cartoon Network and CNN - have called upon his talents.
“The skills and reputation Ken brings to the table are invaluable,” says Dye. “Not only is he the perfect complement to our CGI, animation and design team, he created a production division for Artistic Image, which is on par with the best in the nation.”
Designer/director Ed Dye helms Artistic Image’s design/FX division, providing creative direction as he guides projects in the realm of CGI, 3D Imaging, effects, motion graphics animation, character generation, broadcast design, compositing, editing, digital illustration and creative imaging. His credits include directing and creating the look for the 2009 and 2010 Latin America Academy Awards Show, and The Global Globe awards for TNT/Latin America, Ford and AT&T.
Artistic Artist’s is located in the heart of West Atlanta’s historic King Plow Art Center, where hip restaurants, bars, and boutiques abound. Designed by architectural firm AI3, the spacious building, formerly an old plow factory, has won awards for its extraordinary interior design, which reflects Artistic Image’s unique personal style and creative sensibilities.
The expansive studio complex is a sun-drenched, loft-like, open-architecture space. The stunning design incorporates a comfortable lounge with a full kitchen that provides clients with a relaxing haven where they can pass the time playing video games, watching cable TV, accessing the Internet or hunkering down in quite client workstations to catch up on work. A spacious multi-purpose conference room with a large flat screen TV, Internet access and a Mac-mini for presentations, provides additional space. Clients also gather in AI’s charming outdoor courtyard , where they can enjoy al fresco dining and coffee breaks while soaking in the sun.
The company’s editing, animation, finishing and visual effects suites are housed in an annex adjacent to the main building. Complete with its own lounge, kitchen area and amenities it provides all the creature comforts and is connected to the main complex through fiber optics. Architects are currently drawing up plans for the extensive redesign of this building, which is slated begin this summer.
Artistic Image (Atlanta) is a world-class creative resource where a passionate collective of innovative A-list live-action directors, producers, designers, animators, CGI artists, illustrators, editors, compositors, modelers and finishers take each job from concept to fruition as a collaborative team. Dedicated to the advertising arena, this hybrid company takes a design-driven approach to crafting high-end TV commercials, virals and broadcast design in a nimble, open-architecture creative environment that provides seamless workflow and premiere client services.
For additional information please visit: www.artisticimage.com, or contact Michael Zarrillo at 404.815.1550.
#Atlanta: Designer/director/illustrator Ed Dye, and director/editor Ken Soons -... more
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