Tech | January 17, 2008 | 1 comment

Hasbro vs Scrabulous: How to damage your brand with one easy lawsuit

source: http://www.rgourley.com/hasbro-vs-scrabulous/

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Mojave
Hasbro and Mattel have gone after the creators of Scrabulous in an attempt to control the brand, yet this thinking may backfire on them and lead to more damage to their brand than if they just embraced interactive media.
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    Tech,   Design,   Facebook
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1 comment // Hasbro vs Scrabulous: How to damage your brand with one easy lawsuit

  • Allsunday
    • 0
      Allsunday  

    • Spot-on article. More traditional companies need to start embracing the power of the internet, rather than fighting it to their own death.

    • 4 years ago
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