57% of us are "uncomfortable" with advertisers mining our data
source: http://blog.cdt.org/2008/03/28/consumer-discomfort-with-online-tracking/#more-236
-
-
- phillyharper
- added this
In a survey conducted by TRUSTe and Willard it was discovered that 57% of people weren't comfortable with software mining their browsing history for data. Free software and online-services are often subsidised by the money received for trading private data about a users browsing habits.
The information gathered can be used to advertise to people in a much more efficient way by learning about a users interests. How do you guys feel about the same issue? Is it cool to offer free services and software in return for personal data about you?
The information gathered can be used to advertise to people in a much more efficient way by learning about a users interests. How do you guys feel about the same issue? Is it cool to offer free services and software in return for personal data about you?
