Tech | May 05, 2008 | 1 comment

First Massively Multi-User Online Music Festival

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"With so many excellent music festivals coming up this summer, it would take more money and time than most of us have to attend them all -- not to mention growing your carbon footprint a few dozen sizes. To attend the New Music West festival in Vancouver from May 14 to 18, you won't even have to leave your computer. Virtual-Vancouver has partnered with the festival to recreate the whole thing in real time inside its three-dimensional virtual world. In order to attend, you'll need to download the software client (Windows-only) [http://www.virtual-vancouver.com/], but the festival is free to attend.

"Nothing like this has ever been done online before," said Brian Shuster, CEO of Virtual-Vancouver and its parent company Utherverse. "In addition to the forty thousand plus fans that will be attending the festival in real-time, Virtual-Vancouver has the capacity to accommodate millions more [online]. This is a huge step for virtual worlds, as well as for the music business, which has increasingly been employing online outlets as a means to gain exposure."

It's high time more companies started combining the two most thriving areas of the music industry -- online distribution and live concerts. Nothing compares to being there, of course, but if you can catch the bands live while palling around with some strangers in a virtual version of the venue for free from the comfort of your own home... well, why not?"

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Honestly, I would give it a miss. This Virtual Vancouver seems a Canadian version of Second Life - just way creepier.
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    Entertainment,   Music,   Tech,   Under the Radar
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1 comment // First Massively Multi-User Online Music Festival

  • maxdrumer
    • 0
      maxdrumer  
    • yea, that's weird, and you probably get bombarded with advertisements (not that you wouldn't in real life). a short visit to the site just now affirms this suspicion - after a few clicks i came across "NEW 3D SEX GAME - CLICK HERE", blinking in my face at the top of the screen. unless there is a band i am really devoted to, i probably won't participate in this.

    • 4 years ago
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