The blogger's new mantra: I am a blogger, hear me roar!

The battle between the mainstream media and the blogs isn’t starting. It’s already over. The blogs won.

"The mainstream media has finally acknowledged what has been obvious for quite some time; that the internet web logs, or “blogs”, are here to stay. Far from being a passing fad, blogs like the present one existed before the word “blog” was coined to describe them. After nearly 14 years, and a readership that exceeds that of most city newspapers, the suggestion that blogs like this one are a passing fancy is at best wishful thinking.

The mainstream media has long attempted to dismiss blogs as somehow “unprofessional”, usually because blogs are not vast centers of commerce. Occasionally there will be a gratuitous hit piece, attempting to portray the internet as a haven for child molesters second only to the clergy. Always there is the implication that blogs should not be taken seriously because the bloggers don’t play the game by the same rules as the mainstream media.

With regard to that last one, it is true that the blogs don’t play by the same rules as the mainstream media. We have neither governments, owners, nor advertisers imposing rules on us. Media entities with huge overheads can be bought. Reporters will trade their souls for a ride on Air Force One. Private Blogs (as opposed to blogs set up by public relations firms pretending to be private blogs) running on spare change are immune to that sort of thing.

The mainstream media’s attitude is perhaps best typified by the story of Fox News and the Monsanto Growth Hormone. A team of reporters, Steve Wilson & Jane Akre, researched the effects of synthetic bovine growth hormone on cattle and discovered that a great deal of evidence exists that people who consume the meat or dairy products from treated cattle can suffer adverse health effects. Monsanto got wind of the story and together with dairy associations pressured Fox News to shut the story down. Fox News ordered the reporters to change the story, the reporters refused and Fox fired them. The reporters sued and LOST on appeal when the court ruled that since there is no law requiring the media to tell the truth about anything, the mainstream media is within their legal rights to fire reporters who refuse to lie! As a side note, that legal precedent is troubling when one realizes that our national elections are counted by a privately owned company, owned jointly by the TV networks (who are not bound by law to tell the truth) and not subject to either citizen or governmental oversight.

So, when it comes to regaining their credibility, the mainstream media has a huge mountain to climb. It should come as no surprise that the mainstream media, rather than start telling the truth, has decided that it is easier to try to discredit the bloggers. And so we get phony blogs operated by public relations firms and various intelligence agencies that put out total nonsense, such as pods on the 9-11 planes, so that the mainstream media can point to it on cue and say “See, we told you they were loons”, as Popular Mechanics did in their March 2005 issue.

But in the end, such dirty tricks only work if the public doesn’t know the tricks are there, and because of the blogs, the tired old cold-war-relic propaganda tricks are now widely known and easily spotted by the public at large. The numbers make it clear. Total viewership of the network news is in decline, while readership of the blogs is exploding. The public has become skeptical and now trusts only themselves to sort out what is true and what is false. That is a very healthy thing."

By Michael Rivero