New Seinfeld Microsoft ad has people saying 'huh?'
source: http://news.yahoo.com/s/ap/20080905/ap_en_tv/seinfeld_microsoft_ad;_ylt=Ago5YLVU5V.i4NmAJE71...
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- clarity_kat
- added this
The ad was the start of a highly anticipated $300 million advertising campaign that Microsoft is launching in attempt to rebuff Apple's popular TV commercials, which have portrayed Microsoft and PCs as uncool.
In the commercial — which can be found at Microsoft.com and on video sharing sites — Seinfeld is walking through a mall when he spots Microsoft Chairman Bill Gates at a "Shoe Circus" store. The comedian then helps Gates pick out a new pair of shoes while the jokes come quick: showering with clothes on, Gates being a "10," platinum credit cards for a fictional shoe store.
It's a zany ad that packs a lot of quirkiness into 90 seconds. With no direct mention of Microsoft or its operating system, Vista, the commercial concludes with the slogan: "The future, delicious."
The ad was created by Crispin Porter & Bogusky — a firm with a reputation for oddness. Many technology and advertising blogs have turned to Seinfeld's trademark comedy description — "nothing" — to describe the ad.
"Huh?" wrote Abbey Klaassen for Ad Age. "You could be forgiven for not knowing what the heck Microsoft's new TV ad ... was about"."
I kind of agree. After I got the hint that there was something big to come, but really was only left wanting a churro.
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SDLN
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I was very disappointed by the ads. I'm a Seinfeld fan, so I expected him to at least be funny, which he wasn't. In my quest for an explanation, I came across this view that the commercial was a metaphor for kinky sex. lol
http://current.com/items/89284475_are_the_new_microsoft_ads_about_kinky_sex - 3 years ago
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SDLN
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cmruready
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Thumbs down from me.
I think they could have gotten a churro and gotten out of there in 30 seconds, right? - 3 years ago
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cmruready
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mischabarrett
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Ha, I quite like it.
What's a churro?
- 3 years ago
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mischabarrett
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clarity_kat
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mischabarrett:
Basically a long bit of fried dough with sugar and powder sugar on it. Sometimes people add a bit of cin to the mix or even all spice to change it up.
They are tummy and oh so addictive.
- 3 years ago
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clarity_kat
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clarity_kat
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In case you didn't see it.
I'm not sure which computer they are trying to sell, but I really want a churro and possibly a pair of conquistadors for my dad.
- 3 years ago
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clarity_kat
