How T-Shirts Keep Online Content Free
source: http://www.wired.com/techbiz/people/magazine/16-12/st_thompson
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- lvp
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In 2003, Burnie Burns got together with three friends and created Red vs. Blue—an animated comedy series set in the world of first-person shooter Halo. Nerds loved it, and within months nearly a million people were downloading each week's free show.
Burns & Co. decided they wanted to quit their jobs and work on the series full-time. So they figured out a way to do it: T-shirts.
Burns appropriated the comedy's wittiest one-liners and set up an online store to sell shirts and caps. Within months, he was filling hundreds of orders a week, generating enough revenue to pay everyone a salary. "The shirts," he says, "turned us from a hobby into a business."
Burns & Co. decided they wanted to quit their jobs and work on the series full-time. So they figured out a way to do it: T-shirts.
Burns appropriated the comedy's wittiest one-liners and set up an online store to sell shirts and caps. Within months, he was filling hundreds of orders a week, generating enough revenue to pay everyone a salary. "The shirts," he says, "turned us from a hobby into a business."
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- groups:
- Tech, Art and Style
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- tags:
- Art and Style, Tech, Online, Free, 13 more
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3stylelife
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It's people who are able to adapt what they love to do to what people want to consume who are able to find success like this. A great example.
- 3 years ago
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3stylelife
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ruthevans89
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Simple and brilliant! huzzah to the nerds and their love for t-shirts with funny quotes and pictures on
- 3 years ago
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ruthevans89
