Tech | December 31, 2008 | 0 comments

Diplo-Twittering at the Department of State

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Twitter: essential new medium or inane social networking tool? Well, consider Colleen Graffy, Deputy Assistant Secretary of State for Public Diplomacy, a fan.

In a Washington Post op-ed, Graffy (pictured here on a trip to Estonia) explains how she is using Twitter to advance U.S. public diplomacy:

"Simply put, Twitter is just one more tool through which we can connect, and by linking my messages to video and photos, I can inform whole new audiences about U.S. views and ideas in a format with which they feel comfortable. Twitter blends the personal with the professional: To get your message across, you have to show there's a real person doing the posting. Ideally, you attract curiosity by noting the personal (like my reference to plunging into Iceland's Blue Lagoon), and the audience will read the rest (such as my interview with Pro TV in Moldova and A1+ in Armenia to show our support for free and independent media)."
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