Tech | January 23, 2009 | 4 comments

Virgin's legal peer to peer music sharing project pulled at the 11th hour.

source: http://www.theregister.co.uk/2009/01/23/virgin_puts_legal_p2p_on_ice/

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ksimpson
This was the first major attempt to monetise peer to peer music sharing, tentatively branded as "Virgin Music Unlimited". But in the end, just as it was moving in to the final stages before launch, Universal and Sony music's 'anti-piracy' demands apparently became too much for Virgin to accommodate.

Universal and Sony allegedly demanded that Virgin block uploads and downloads of songs from subscribers' PCs. Since the system was set up to encourage file sharing, these demands effectively removed Virgin Music Unlimited's key selling point.

Virgin are reported to be (obviously) disappointed, not surprising as they are thought to have invested a lot in the development of the project - an 8 figure sum.
  1. groups:
    Entertainment,   Tech,   Music,   Current News UK
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    Entertainment,  Music,  Tech,  Technology,  6 more
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4 comments // Virgin's legal peer to peer music sharing project pulled at the 11th hour.

  • MRJULZ
    • 0
      MRJULZ  

    • If you like the single you can choose to buy the album. Try before you buy. This will not end record labels or the music industry.

    • 3 years ago
  • nazbags
  • AndreaKnoll
  • mattbrawn
    • 0
      mattbrawn  
    • Image

    • Groove Armada are doing something similar with their latest EP release, and all through Bacardi's new music label.

      Basically, they're making the first track off their EP available for free via Bacardi's new filesharing site, bliveshare.com. The users that then share the track through the available social media widgets are then rewarded by being granted access to the second track.

      Think legal p2p sharing is the way to go for the music industry? Or just another weak attempt at putting a stop to the pirates?

    • 3 years ago
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