Tech | March 03, 2009 | 8 comments

Zavvi back from the dead: relaunched as online retailer

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mattbrawn
After crashing and burning as a high street retailer, Zavvi has finally relaunched as a solely online retailer.

After going into administration last December, the music, movie and games retailer's future was unsure, but thankfully a rescue deal from Hut Group has seen some rapid changes put into place to get the business back up and running.

They've reopened the zavvi.co.uk portal and are now reportedly shipping from the tax-haven shores of Guernsey (similar to how Amazon works) and not just sticking to entertainment products, they're also selling perfumes and sexy knickers.

The CEO of the Hut Group explained that: "Zavvi is a major player in entertainment retail, both in the UK and Ireland. Our aim is to capitalise on this well recognised high street brand and transform the business into a leading class online retailer, not only in entertainment, but also across lifestyle products.

Think they can conquer the likes of other already well established online retailers, or could this be the beginning of the end for Zavvi (again)?
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