The Decline and Fall of Robert Scoble
source: http://gawker.com/5165644/the-decline-and-fall-of-robert-scoble
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Ignored in high school, the geek princes of social media now thrive on attention from eager fanboys (and calculating flacks). Relentless Fast Company egoblogger Robert Scoble was their king. Until he got dethroned.
Scoble — chubby, bespectacled, and awkward, the unlikeliest of all video personalities — main job for the magazine was to produce a seemingly infinite series of video profiles of startups. Scoble's unwatchable videos mostly consisted of him lapping up tech blather from CEOs of doomed startup ventures about how they would be reinventing some paradigm or another. But as bad as they were, he fell from old-media grace for two main reasons.
First, he picked the wrong backers. The Fast Company Web guy who hired him, Ed Sussman, was loathed by his counterparts at the print magazine and got fired last year. And the videos were sponsored by Seagate, the hard-drive maker. After the company fired CEO Bill Watkins, with whom Scoble had a mutual lovefest, it was only a matter of time before the gravy train ended.
Scoble — chubby, bespectacled, and awkward, the unlikeliest of all video personalities — main job for the magazine was to produce a seemingly infinite series of video profiles of startups. Scoble's unwatchable videos mostly consisted of him lapping up tech blather from CEOs of doomed startup ventures about how they would be reinventing some paradigm or another. But as bad as they were, he fell from old-media grace for two main reasons.
First, he picked the wrong backers. The Fast Company Web guy who hired him, Ed Sussman, was loathed by his counterparts at the print magazine and got fired last year. And the videos were sponsored by Seagate, the hard-drive maker. After the company fired CEO Bill Watkins, with whom Scoble had a mutual lovefest, it was only a matter of time before the gravy train ended.
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