T-Mobile's sneakily buying grey market iPhones for UK customers?
source: http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/5858677/T-Mobile-...
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- FreshPlastic
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The word on the street is that T-Mobile's UK operation is buying up a bucket load of SIM-free iPhones from abroad. Why, and how..?!
The Telegraph believes it's a desperate bid by the German-owned telco to hold onto customers who want to churn 'cause they yearn for the O2 exclusive iPhone.
That was the why - now for the how...
The iPhone is available SIM-free in markets across Europe, anyone can buy them and they'll work fine with any network i the UK.
The Telegraph: 'Sources at T-Mobile said Apple will be powerless to stop the ingenious plan as Apple's contract with O2 does not prevent other companies importing SIM-free iPhones from abroad.'
Picture: http://en.wikipedia.org/wiki/User:Aido2002 (CC-BY-SA-2.5)
The Telegraph believes it's a desperate bid by the German-owned telco to hold onto customers who want to churn 'cause they yearn for the O2 exclusive iPhone.
That was the why - now for the how...
The iPhone is available SIM-free in markets across Europe, anyone can buy them and they'll work fine with any network i the UK.
The Telegraph: 'Sources at T-Mobile said Apple will be powerless to stop the ingenious plan as Apple's contract with O2 does not prevent other companies importing SIM-free iPhones from abroad.'
Picture: http://en.wikipedia.org/wiki/User:Aido2002 (CC-BY-SA-2.5)
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FreshPlastic
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They probably won't make it economically viable but it'll look good on paper - 'Tis all about the churn. Loads of companies offer loss-leading deals just so that they can say they have so many subscribers when the figures come out. It's nuts!
- 3 years ago
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FreshPlastic
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mattbrawn
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But surely it'll be massively more expensive for them to work like this. It's kinda ingenious, but I'm at a loss to figure out how they'll make it economically viable.
- 3 years ago
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mattbrawn
