More Big Businesses Hire Tweeters
source: http://www.msnbc.msn.com/id/32661618/ns/business-careers/
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- jmsrmy
- added this
People around the world interact with Alecia Dantico all day. Usually, though, they don't know whether she's young or old, male or female....And when Dantico sends out a "virtual tin" of popcorn [icon of Chicago-based Garrett Popcorn] to a fan over Twitter, she's breaking new ground in the way companies market themselves, joining a growing number of social media experts hired to man Twitter, Facebook and similar sites.
(AP, 2009, September 2, par.1-3)
Best Buy Co. Inc. riled up the social-media world earlier this summer with a job posting for a senior manager of emerging media marketing. One of the job requirements, as originally posted, called for applicants to have more than 250 followers on Twitter.
(AP, 2009, September 2, par.5)
Multinational corporations, such as Ford Motor Co. and Coca-Cola Co., are beginning to use social media to increase positive sentiment, build customer rapport and correct misinformation, says Adam Brown, Coca-Cola's Atlanta-based director of social media. "Having the world's most-recognized brand, we feel like there's an obligation or a responsibility when people are talking about us, we have a duty to respond," Brown says.
(AP, 2009, September 2, par.6-7)
Scott Monty is working to create a social-media strategy for his company, Ford Motors, where he serves as digital and multimedia communications manager in Dearborn, Mich. "The beautiful thing about sites like Twitter and Facebook is that it's a one-to-one conversation," Monty says. "You're addressing whoever wrote the original comment. But you're doing it in the public square."
(AP, 2009, September 2, par.20-21)
[IMAGE: ceoworld.biz]
(AP, 2009, September 2, par.1-3)
Best Buy Co. Inc. riled up the social-media world earlier this summer with a job posting for a senior manager of emerging media marketing. One of the job requirements, as originally posted, called for applicants to have more than 250 followers on Twitter.
(AP, 2009, September 2, par.5)
Multinational corporations, such as Ford Motor Co. and Coca-Cola Co., are beginning to use social media to increase positive sentiment, build customer rapport and correct misinformation, says Adam Brown, Coca-Cola's Atlanta-based director of social media. "Having the world's most-recognized brand, we feel like there's an obligation or a responsibility when people are talking about us, we have a duty to respond," Brown says.
(AP, 2009, September 2, par.6-7)
Scott Monty is working to create a social-media strategy for his company, Ford Motors, where he serves as digital and multimedia communications manager in Dearborn, Mich. "The beautiful thing about sites like Twitter and Facebook is that it's a one-to-one conversation," Monty says. "You're addressing whoever wrote the original comment. But you're doing it in the public square."
(AP, 2009, September 2, par.20-21)
[IMAGE: ceoworld.biz]
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- groups:
- Tech, The Retail Sector
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- tags:
- Business, Twitter, Corporations
