U.S. Seeks to Restrict Gift Giving to Bloggers
source: http://online.wsj.com/article/SB125475547130664753.html
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- jmsrmy
- added this
The government wants to make it a little harder for bloggers to shill products online for fun and profit.
New guidelines released by the Federal Trade Commission say bloggers must disclose any money or freebies they receive in exchange for writing product reviews, a fast-growing and loosely regulated way for companies to market everything from diapers to movies. The move is an effort to apply the same rules that already cover broadcast stations, newspapers and magazines to the Wild West marketplace of the World Wide Web.
(Schatz, A., & Bustillo, M., 2009, October 6, par.1-2)
[more details at the link....]
New guidelines released by the Federal Trade Commission say bloggers must disclose any money or freebies they receive in exchange for writing product reviews, a fast-growing and loosely regulated way for companies to market everything from diapers to movies. The move is an effort to apply the same rules that already cover broadcast stations, newspapers and magazines to the Wild West marketplace of the World Wide Web.
(Schatz, A., & Bustillo, M., 2009, October 6, par.1-2)
[more details at the link....]
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- groups:
- Community, Tech, The Retail Sector
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- tags:
- Blog, Blogging, FTC, Federal Trade Commission
