Nielsen is measuring radio listening in 51 markets, but what exactly are they calling "radio"?
-
-
- NicoMcLane
- added this
This video is a response to a Neilsen press release we received recently; The fact of the matter is, when you ask a 12 year old to keep a hand written diary and hand them a bunch of stickers, how accurate can the metrics be?
The industry does need to find an answer to accuracy in metrics; However, the method Nielsen uses in this offering seems far from flawless! What do you think?
The industry does need to find an answer to accuracy in metrics; However, the method Nielsen uses in this offering seems far from flawless! What do you think?
-
- groups:
- Tech, Geek Out Culture, Bandwidth Bastards
