E-book Readers Hot This Holiday Season?
source: http://www.npr.org/blogs/alltechconsidered/2009/10/ebook_readers_hot_this_holiday.html
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An analyst at Forrester Research, Inc., says the firm is revising its outlook on e-book readers. They're predicting stronger holiday sales than had been previously forecast and for that trend to carry over into 2010.
(Gallaga, O. M., 2009, October 8, par.1)
In a blog post on the research firm's Web site, media analyst Sarah Rotman Epps says the company expects 3 million such devices, like the Amazon Kindle and Sony's line of e-book readers, to be sold in 2009. The previous estimate had been 2 million. Forrester expects sales to double in 2010, reaching 10 million cumulative e-reader sales by end the of next year.
(Gallaga, O. M., 2009, October 8, par.2-3)
Epps says in a sales forecast report: "This holiday season, eReaders will be one category that's a breakout success. Lower prices, more content, better distribution, and lots of media hype are contributing to faster-than-expected adoption of eReader devices in 2009. We expect sales to double in 2010, bringing cumulative sales of eReaders to 10 million by year-end 2010. If the category expands beyond E Ink-based displays in a substantial way, 2010 sales can easily surpass this projection." Epps predicts that Amazon's Kindle sales will account for about 60 percent of the market share.
(Gallaga, O. M., 2009, October 8, par.4-5)
[IMAGE: Orbitcast.com]
(Gallaga, O. M., 2009, October 8, par.1)
In a blog post on the research firm's Web site, media analyst Sarah Rotman Epps says the company expects 3 million such devices, like the Amazon Kindle and Sony's line of e-book readers, to be sold in 2009. The previous estimate had been 2 million. Forrester expects sales to double in 2010, reaching 10 million cumulative e-reader sales by end the of next year.
(Gallaga, O. M., 2009, October 8, par.2-3)
Epps says in a sales forecast report: "This holiday season, eReaders will be one category that's a breakout success. Lower prices, more content, better distribution, and lots of media hype are contributing to faster-than-expected adoption of eReader devices in 2009. We expect sales to double in 2010, bringing cumulative sales of eReaders to 10 million by year-end 2010. If the category expands beyond E Ink-based displays in a substantial way, 2010 sales can easily surpass this projection." Epps predicts that Amazon's Kindle sales will account for about 60 percent of the market share.
(Gallaga, O. M., 2009, October 8, par.4-5)
[IMAGE: Orbitcast.com]
