What Would Tinker Bell Do? Disney stores to get Apple-esque reboot
source: http://www.nytimes.com/2009/10/13/business/media/13disney.html?_r=1
-
-
- emmaboswood
- added this
It's been my experience that Disney stores are the biggest let down ever. Well, not for long. Disney has approached Apple boss Steve Jobs as part of their expansive and expensive plans for a total reboot, moving away from the traditional store front into 'entertainment hubs' - basically an in-mall mini theme park kind of deal.
Jobs' involvement personally has been limited, though he has provided Disney with access to information on the development of his hugely successful Apple stores.
"Disney will adopt Apple touches like mobile checkout (employees will carry miniature receipt printers in their aprons) and the emphasis on community (Disney’s theater idea is an extension of Apple’s lecture spaces). The focus on interactivity — parents will be able to book a Disney Cruise on touch-screen kiosks while their children play — reflects an Apple hallmark. Employees can use iPhones to control those high-tech trees."
Jobs' involvement personally has been limited, though he has provided Disney with access to information on the development of his hugely successful Apple stores.
"Disney will adopt Apple touches like mobile checkout (employees will carry miniature receipt printers in their aprons) and the emphasis on community (Disney’s theater idea is an extension of Apple’s lecture spaces). The focus on interactivity — parents will be able to book a Disney Cruise on touch-screen kiosks while their children play — reflects an Apple hallmark. Employees can use iPhones to control those high-tech trees."
-
- groups:
- Tech, Current Tonight, Upstream, Max and Jason: Still Up, 1 more
-
- tags:
- Tech, Disney, Steve Jobs, Retail, 1 more
-
-
lordsbassman
-
Disney Genius... pay 320$ to get an answer about a broken problem.
- 3 years ago
-
lordsbassman
