Coupons Via Cellphone: Whipping Up the Impulse Buy
source: http://www.cnbc.com/id/33244923?__source=RSS*tag*&par=RSS
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- jmsrmy
- added this
A new Harris interactive survey, released today, suggests a significant number of consumers would like to receive advertising on their cell phones that they have requested, based on their location. The survey, which was commissioned by 1020 Placecast, polled more than 2,000 adults over the age of 18 years old, and found that 42 percent of those who were between 18 and 34 years old, and 33 percent of those 35 to 44 years old are at least somewhat interested in receiving opt-in alerts on their cell phones for specials at their favorite establishments.
(Berk, 2009, October 15, par.2-3)
This type of technology is even more impressive when one considers how many purchases consumers make on the fly. Even in this age of careful spending 9-in-10 Americans have made an impulse purchase when they were out shopping in a store based on a sale or a special that was going on around where they were, according to the Harris survey.
(Berk, 2009, October 15, par.8)
Among adults who own a cell phone, nearly a quarter — some 22 percent — make this type of purchase at least once per week or more often. And, if you slice the data even thinner, you will see 27 percent of the women ages 18 to 44 will make an impulse purchase once a week, however, 31 percent of men in this age group make impulse buys.
(Berk, 2009, October 15, par.9)
[more details at the link....]
(Berk, 2009, October 15, par.2-3)
This type of technology is even more impressive when one considers how many purchases consumers make on the fly. Even in this age of careful spending 9-in-10 Americans have made an impulse purchase when they were out shopping in a store based on a sale or a special that was going on around where they were, according to the Harris survey.
(Berk, 2009, October 15, par.8)
Among adults who own a cell phone, nearly a quarter — some 22 percent — make this type of purchase at least once per week or more often. And, if you slice the data even thinner, you will see 27 percent of the women ages 18 to 44 will make an impulse purchase once a week, however, 31 percent of men in this age group make impulse buys.
(Berk, 2009, October 15, par.9)
[more details at the link....]
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- groups:
- Tech, The Retail Sector, Human Behavior
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- tags:
- Cell Phones, Retail, coupons, Consumer Behavior, 1 more
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BUILDUSMAXIMUS
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Thanks jmsrmy.......this one goes in my pocket. Perhaps I'll find some breakfast material ?
I owe Leahl & I appreciate the heads up.
- 2 years ago
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BUILDUSMAXIMUS
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jmsrmy
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BUILDUSMAXIMUS:
agreed. direct consumer incentive seems more effective for both parties involved...
- 2 years ago
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jmsrmy
