PepsiCo Removes iPhone App Under Criticism
source: http://www.huffingtonpost.com/2009/10/22/pepsico-removes-iphone-ap_n_330985.html
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MILWAUKEE — PepsiCo Inc. has removed the iPhone application that promised to help men "score" with different types of women about a week after it was criticized for stereotyping.
The soft drink and snack maker announced its decision on Thursday. The application, called "Amp up before you score" – used to promote its Amp energy drink – was unavailable for download on iTunes and removed from the brand's site.
"We've listened to a variety of audiences and determined this was the most appropriate course of action," the company said in a statement.
The application gave users pickup lines to woo two dozen stereotypes of women, from "the nerd" to "the foreign exchange student" and a scoreboard to keep track of their conquests.
Criticism swirled on blogs and on Twitter about a week after its launch but PepsiCo did not remove the application. PepsiCo apologized on its Amp Twitter page, saying the application tried to show the "humorous lengths guys go 2 pick up women."
But it ignited a firestorm when it included the tag "pepsifail" on the apology this week. Twitter users use tags to mark their posts and track conversations. That tag linked PepsiCo – not just the Amp brand – to the situation and implied the company did something wrong by calling it a "fail."
The soft drink and snack maker announced its decision on Thursday. The application, called "Amp up before you score" – used to promote its Amp energy drink – was unavailable for download on iTunes and removed from the brand's site.
"We've listened to a variety of audiences and determined this was the most appropriate course of action," the company said in a statement.
The application gave users pickup lines to woo two dozen stereotypes of women, from "the nerd" to "the foreign exchange student" and a scoreboard to keep track of their conquests.
Criticism swirled on blogs and on Twitter about a week after its launch but PepsiCo did not remove the application. PepsiCo apologized on its Amp Twitter page, saying the application tried to show the "humorous lengths guys go 2 pick up women."
But it ignited a firestorm when it included the tag "pepsifail" on the apology this week. Twitter users use tags to mark their posts and track conversations. That tag linked PepsiCo – not just the Amp brand – to the situation and implied the company did something wrong by calling it a "fail."
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EmperorThan
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What the shit is up with all this Megacorporations wanting to hold our hands like a little child shit?
They need to fucking grow up and let people have whatever apps they want. No censorship. This is America, assholes.
- 2 years ago
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EmperorThan
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TheBigBeefy
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I don't get the last part...
- 2 years ago
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TheBigBeefy
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conservativelyliberal
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I dont see what's wrong with this app.
I am for anything that will help guys pick come up with better lines to pick me up... or maybe the bad lines are just more entertaining.
- 2 years ago
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conservativelyliberal
