Apple’s Retail Expansion Strategy
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Apple Inc. has opened lots of stores over the past couple of years, but today’s New York City event is a little different than most. That’s because senior vice president Ron Johnson, Apple’s retail guru, had some comments to share about the company’s upcoming retail plans for 2010.
(Goldman, J., 2009, November 12, par.1-2)
First of all, new Apple [AAPL 203.29 1.30 (+0.64%) ] stores will be “slightly larger” in 2010, and that will come as welcome news to Apple shoppers tired of literally rubbing elbows with one another in stores that have been so crowded with significant foot traffic. How significant? Well, keep in mind that Apple retail did $6.6 billion in revenue in 2009, and hosted a staggering 170 million visitors. Not bad for 273 locations around the world. We constantly talk about how “crowded” these stores are, so bigger spaces might alleviate that.
(Goldman, J., 2009, November 12, par.3)
More importantly, Apple now says it will open 40 to 50 new Apple stores this year, compared to earlier estimates of 25 to 50; over half the openings will be international, including locations in the United Kingdom, Italy, Canada, Switzerland, China, and Australia. In fact, Apple will be opening its second stores in London, Paris and Shanghai.
(Goldman, J., 2009, November 12, par.4)
The company is also announcing some changes to its Apple stores, offering gift-wrapping for the first time and a new layaway program: reserve a gift, and Apple will hold it from Dec. 15 to Christmas Eve with no payment. Shoppers can reserve their Apple merchandise online and then pick it up at their nearest store. And all transactions can now be completed with Apple’s easy-to-pay touch transactions on iPod Touch and iPhone.
(Goldman, J., 2009, November 12, par.8)
More details at the link:
http://www.cnbc.com/id/33885343?__source=RSS*tag*&par=RSS
http://theretailsector.wordpress.com/2009/11/13/apples-retail-expansion-strategy...
(Goldman, J., 2009, November 12, par.1-2)
First of all, new Apple [AAPL 203.29 1.30 (+0.64%) ] stores will be “slightly larger” in 2010, and that will come as welcome news to Apple shoppers tired of literally rubbing elbows with one another in stores that have been so crowded with significant foot traffic. How significant? Well, keep in mind that Apple retail did $6.6 billion in revenue in 2009, and hosted a staggering 170 million visitors. Not bad for 273 locations around the world. We constantly talk about how “crowded” these stores are, so bigger spaces might alleviate that.
(Goldman, J., 2009, November 12, par.3)
More importantly, Apple now says it will open 40 to 50 new Apple stores this year, compared to earlier estimates of 25 to 50; over half the openings will be international, including locations in the United Kingdom, Italy, Canada, Switzerland, China, and Australia. In fact, Apple will be opening its second stores in London, Paris and Shanghai.
(Goldman, J., 2009, November 12, par.4)
The company is also announcing some changes to its Apple stores, offering gift-wrapping for the first time and a new layaway program: reserve a gift, and Apple will hold it from Dec. 15 to Christmas Eve with no payment. Shoppers can reserve their Apple merchandise online and then pick it up at their nearest store. And all transactions can now be completed with Apple’s easy-to-pay touch transactions on iPod Touch and iPhone.
(Goldman, J., 2009, November 12, par.8)
More details at the link:
http://www.cnbc.com/id/33885343?__source=RSS*tag*&par=RSS
http://theretailsector.wordpress.com/2009/11/13/apples-retail-expansion-strategy...
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