USB inventor is tech's unlikely 'rock star'
source: http://www.cnn.com/2010/TECH/02/04/ajay.bhatt.usb.inventor/index.html?hpt=Mid
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- absworldone
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(CNN) -- If you believe the ads, Ajay Bhatt is tech's version of an arrogant rock star.
The co-inventor of USB -- the near-ubiquitous technology that connects computers to cameras and other gadgets -- strolls into an office looking nerd-confident in a sweater vest, tie and a puffed-up, game-show-host haircut in a TV commercial for Intel.
Women fawn. Metal music blares. A crazed fan rips his shirt open.
Bhatt acknowledges his fans only with passing glances.
"Our rock stars aren't like your rock stars," the commercial says.
The ad was such a success that Conan O'Brien had Bhatt on the "Tonight Show" in October 2009. But there's just one problem:
That's not Bhatt. Not the hair. Not the attitude. And, most strikingly, not even the person. In the Intel ad, Bhatt is played by actor Sunil Narkar.
To meet the real Ajay Bhatt -- an unassuming and introverted man who's much more Rick Moranis than Roger Daltrey -- is to realize just how outlandish Intel's marketing team was when it decided to pitch Bhatt as a go-it-alone rock star.
The co-inventor of USB -- the near-ubiquitous technology that connects computers to cameras and other gadgets -- strolls into an office looking nerd-confident in a sweater vest, tie and a puffed-up, game-show-host haircut in a TV commercial for Intel.
Women fawn. Metal music blares. A crazed fan rips his shirt open.
Bhatt acknowledges his fans only with passing glances.
"Our rock stars aren't like your rock stars," the commercial says.
The ad was such a success that Conan O'Brien had Bhatt on the "Tonight Show" in October 2009. But there's just one problem:
That's not Bhatt. Not the hair. Not the attitude. And, most strikingly, not even the person. In the Intel ad, Bhatt is played by actor Sunil Narkar.
To meet the real Ajay Bhatt -- an unassuming and introverted man who's much more Rick Moranis than Roger Daltrey -- is to realize just how outlandish Intel's marketing team was when it decided to pitch Bhatt as a go-it-alone rock star.
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- tags:
- USB, USB Gadgets, USB dongles, USB Connectivity
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absworldone
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what's the next standard connectivity device?
- 2 years ago
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absworldone
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absworldone
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it just works..
- 2 years ago
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absworldone
