ZAGrrl: 6 Ways Law Enforcement Uses Social Media to Fight Crime
source: http://viigo.im/2NJ5
From felons on Facebook to tips through Twitter, social media is being used more and more by law enforcement agencies, and not just to fight Internet-related crimes. We’re talking about solving crimes that are happening on the street and in your community.
According to Lauri Stevens, founder of LAwS Communications and organizer of the SMILE (Social Media In Law Enforcement) Conference being held in Washington D.C. this April, adoption of social media is still in the “very, very, early stages,” but she sees it making an upward turn. “I expect 2010 will be a monumental year,” she said.
But many police departments that have embraced social media are still trying to figure it out.
“Most agencies … are not significantly proactive with keeping up with content and updates,” said Terry Halsch from CitizenObserver.com, developers of the tip411 system for police agencies. “There are some limitations because of uncertainty of how secure information is, how can it be efficiently maintained, [and] the risks and liabilities of entering the world of social media.”
Below are six different ways law enforcement is utilizing social media and real-time search to enhance tactics, disseminate public information, and ultimately prevent criminal activity.
1. Police Blotter Blogs
A police blotter is the record of events at a police station. Traditionally, a desk sergeant kept a register of these events. Nowadays, Twitter (Twitter) feeds, blogs, YouTube (YouTube), and Facebook (Facebook) Fan Pages are being used by captains and chiefs to put out the digital equivalent of the police blotter in real-time.
Publishing a register of crimes and arrests in an area has been an online activity for a while now, especially through local newspaper websites. But social media is allowing many police officers on the scene to report the publicly available details of a crime for themselves. Reporters are getting their facts directly from a stream of real time-data and blog posts coming from the department.
Individual cops aren’t about to turn into citizen journalists anytime soon, but the police are able, through social media and real-time updates, to provide essential information that the public and news gathering agencies need to know. Journalists today often use the web for their first line of research, and rely on web-based police reports for many of the details they need for a story.
“We don’t just release the police report; we write our own story and post it to our website,” said Mark Economou, the Public Information Manager for the Boca Raton Police Department in Boca Raton, Florida in a post on ConnectedCops.com. “Even more interesting, we are finding the media is just cutting and pasting our stories to their sites, both in television and print.”
The Boca Raton Police Department has developed their own branded web platform that they call Viper. Social media is a very important part of their strategy, and like anyone adopting social media into a plan, they use it to support and enhance the work they already do.
2. The Digital “Wanted Poster”
Boyton Beach Facebook Image
In the vein of an Old West “Wanted” poster, displayed in the most trafficked area of town, modern-day law enforcement agencies are posting descriptions of criminals on today’s most trafficked spots — namely the social web.
With millions of users, extraordinary reach, and the lightning-fast exchange of text, photos, and video, platforms like Twitter, Facebook, and YouTube are ideal for getting the word out about wanted persons with up-to-the-minute updates.
The Boynton Beach Police Department is a good example. On their Facebook Fan Page, the department put up a post with the headline, “Police need help identifying motorcyclist who robbed man at ATM.” In the post there was a photo from the ATM machine of the crime in progress. The department also cross-posted the information to their Twitter page.
In the UK, the Leicestershire Constabulary is one of a number of police departments focusing on being hyper-local and involved with the community through social media. Their website has a section titled “Can you help?” which is formatted like a blog, and contains posts about ongoing criminal investigations, and a “Wanted Poster” and “Missing Persons” area with photos and requests for residents to respond with any leads they might have.
The stories are also fed to a Facebook Page that is very interactive and updated constantly. They also maintain a Twitter profile, a YouTube account, and the department offers the ability to subscribe to their news feed via RSS. It’s an impressive mixture of social media tools that seems to work fluidly and update automatically.
3. Anonymous E-Tipsters
Tips from the community have been a time-honored way that citizens have worked with the public to fight crime.
Consulting companies are developing very sophisticated ways for the public and the police to interact online. The tip411 program developed by the CitizenObserver Corporation is marketed to law enforcement as a web-based notification toolset. Citizen participation has always been a big part of fighting crime, and the people at tip411 stress that social media “acts as a ‘force multiplier’ by empowering your community to get involved.”
“Anonymous text tip systems are gaining significant traction because they enable young people to provide information without fear of retribution, i.e. ‘Snitches get Snitches,’” said CitizenObserver’s Terry Halsch.
The program allows tipsters to send information anonymously through a variety of means including “anonymous web chat, text tips and secure social media publishing.” Filtered alerts can then be pushed out through a police department’s central location to other web mediums. Bundled with other offerings, tip411 can then be published with Google Maps (Google Maps) to create a clickable, interactive crime “heat map” of sorts where others can click on links directly to add more information and tips based on location. This program is meant to encourage increased interaction between the police and the community through real-time web tools.
“It doesn’t matter to us where the information comes from,” said Detroit’s Chief of Police, Warren Evans, a tip411 user. “We just want the information so we can act on it. I want people to know that they can feel safe using this system to communicate with us directly.”
4. Social Media Stakeout
Social media advocates stress listening as a part of any brand’s online marketing strategy. Listening to the bad guys doing bad things has always been a part of police work. It’s important for police to search the real-time web to target particular keywords and phrases being passed around on social media. Use of social media monitoring has a strategic, tactical and operational application for law enforcement.
Boston Police Department Superintendent John Daly spoke about using Twitter search to monitor chatter around the Boston area in real-time. He’s very sensitive to the implications of engaging in this type of search, as many police departments are.
“We have to be very careful because there’s a Big Brother aspect to this,” Daly said.
He stressed that they were not looking at “everyday messages,” as he put it, but specific tweets that signaled something they should be looking into.
“But when people start saying, ‘What’s that smoke coming from the Hancock Tower?’ or ‘Why is everybody running around Copley Place –- is something going on?’ — if two or three things come in we look at patterns, trends, something maybe we should be paying attention [to]. So it’s sort of an early warning system.”
5. Thwarting Thugs in the Social Space
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According to Lauri Stevens, founder of LAwS Communications and organizer of the SMILE (Social Media In Law Enforcement) Conference being held in Washington D.C. this April, adoption of social media is still in the “very, very, early stages,” but she sees it making an upward turn. “I expect 2010 will be a monumental year,” she said.
But many police departments that have embraced social media are still trying to figure it out.
“Most agencies … are not significantly proactive with keeping up with content and updates,” said Terry Halsch from CitizenObserver.com, developers of the tip411 system for police agencies. “There are some limitations because of uncertainty of how secure information is, how can it be efficiently maintained, [and] the risks and liabilities of entering the world of social media.”
Below are six different ways law enforcement is utilizing social media and real-time search to enhance tactics, disseminate public information, and ultimately prevent criminal activity.
1. Police Blotter Blogs
A police blotter is the record of events at a police station. Traditionally, a desk sergeant kept a register of these events. Nowadays, Twitter (Twitter) feeds, blogs, YouTube (YouTube), and Facebook (Facebook) Fan Pages are being used by captains and chiefs to put out the digital equivalent of the police blotter in real-time.
Publishing a register of crimes and arrests in an area has been an online activity for a while now, especially through local newspaper websites. But social media is allowing many police officers on the scene to report the publicly available details of a crime for themselves. Reporters are getting their facts directly from a stream of real time-data and blog posts coming from the department.
Individual cops aren’t about to turn into citizen journalists anytime soon, but the police are able, through social media and real-time updates, to provide essential information that the public and news gathering agencies need to know. Journalists today often use the web for their first line of research, and rely on web-based police reports for many of the details they need for a story.
“We don’t just release the police report; we write our own story and post it to our website,” said Mark Economou, the Public Information Manager for the Boca Raton Police Department in Boca Raton, Florida in a post on ConnectedCops.com. “Even more interesting, we are finding the media is just cutting and pasting our stories to their sites, both in television and print.”
The Boca Raton Police Department has developed their own branded web platform that they call Viper. Social media is a very important part of their strategy, and like anyone adopting social media into a plan, they use it to support and enhance the work they already do.
2. The Digital “Wanted Poster”
Boyton Beach Facebook Image
In the vein of an Old West “Wanted” poster, displayed in the most trafficked area of town, modern-day law enforcement agencies are posting descriptions of criminals on today’s most trafficked spots — namely the social web.
With millions of users, extraordinary reach, and the lightning-fast exchange of text, photos, and video, platforms like Twitter, Facebook, and YouTube are ideal for getting the word out about wanted persons with up-to-the-minute updates.
The Boynton Beach Police Department is a good example. On their Facebook Fan Page, the department put up a post with the headline, “Police need help identifying motorcyclist who robbed man at ATM.” In the post there was a photo from the ATM machine of the crime in progress. The department also cross-posted the information to their Twitter page.
In the UK, the Leicestershire Constabulary is one of a number of police departments focusing on being hyper-local and involved with the community through social media. Their website has a section titled “Can you help?” which is formatted like a blog, and contains posts about ongoing criminal investigations, and a “Wanted Poster” and “Missing Persons” area with photos and requests for residents to respond with any leads they might have.
The stories are also fed to a Facebook Page that is very interactive and updated constantly. They also maintain a Twitter profile, a YouTube account, and the department offers the ability to subscribe to their news feed via RSS. It’s an impressive mixture of social media tools that seems to work fluidly and update automatically.
3. Anonymous E-Tipsters
Tips from the community have been a time-honored way that citizens have worked with the public to fight crime.
Consulting companies are developing very sophisticated ways for the public and the police to interact online. The tip411 program developed by the CitizenObserver Corporation is marketed to law enforcement as a web-based notification toolset. Citizen participation has always been a big part of fighting crime, and the people at tip411 stress that social media “acts as a ‘force multiplier’ by empowering your community to get involved.”
“Anonymous text tip systems are gaining significant traction because they enable young people to provide information without fear of retribution, i.e. ‘Snitches get Snitches,’” said CitizenObserver’s Terry Halsch.
The program allows tipsters to send information anonymously through a variety of means including “anonymous web chat, text tips and secure social media publishing.” Filtered alerts can then be pushed out through a police department’s central location to other web mediums. Bundled with other offerings, tip411 can then be published with Google Maps (Google Maps) to create a clickable, interactive crime “heat map” of sorts where others can click on links directly to add more information and tips based on location. This program is meant to encourage increased interaction between the police and the community through real-time web tools.
“It doesn’t matter to us where the information comes from,” said Detroit’s Chief of Police, Warren Evans, a tip411 user. “We just want the information so we can act on it. I want people to know that they can feel safe using this system to communicate with us directly.”
4. Social Media Stakeout
Social media advocates stress listening as a part of any brand’s online marketing strategy. Listening to the bad guys doing bad things has always been a part of police work. It’s important for police to search the real-time web to target particular keywords and phrases being passed around on social media. Use of social media monitoring has a strategic, tactical and operational application for law enforcement.
Boston Police Department Superintendent John Daly spoke about using Twitter search to monitor chatter around the Boston area in real-time. He’s very sensitive to the implications of engaging in this type of search, as many police departments are.
“We have to be very careful because there’s a Big Brother aspect to this,” Daly said.
He stressed that they were not looking at “everyday messages,” as he put it, but specific tweets that signaled something they should be looking into.
“But when people start saying, ‘What’s that smoke coming from the Hancock Tower?’ or ‘Why is everybody running around Copley Place –- is something going on?’ — if two or three things come in we look at patterns, trends, something maybe we should be paying attention [to]. So it’s sort of an early warning system.”
5. Thwarting Thugs in the Social Space
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