NOM NOM NOM: The Grammys get visualized
Four of our eight featured Embedded artists are in big competition categories at the Grammys—more on each of them this week leading up to the telecast on Sunday—but we're also seeing some interesting coverage of how the Recording Academy is using social media in ways that, while not entirely groundbreaking, are a big step for such a bohemoth of the industry.
From Mashable:
One of the connective tissues is WereAllFans.com, which features the tribute mash-ups that are being used in TV and print ads—more about the Lady Gaga one here—as well as other real-time data visualization. (Again, not exactly groundbreaking, especially at Current. But: cool. Very cool.)
Go in and poke around some to see how much online noise there is about an artist. Here's a screen shot from when I watched tweets about Silversun Pickups (along with Embedded's Imogen Heap and Common, they are among a short list of artists highlighted on this page).
I added one, using the built-in, unalterable hash-tag, and it hovers for a bit before disappearing into the ether. You can also watch streams of YouTube and Flickr submissions. It was all a bit slow, though—I hope on Sunday night it's working at a power that can keep up with fan commentary online.
Then there's the streaming video and, you know, actual show to contend with. Ratings may have been up last year, and the performance list for this year is strong. But will people really tune in to watch?
From NewTeeVee:
As for post-show, there are some familiar, less groundbreaking challenges to getting the whole thing (or even parts of it) online:
We get a lot of questions about why Current hasn't covered more live music, more festivals, more award shows—the short version is a similar "It's complicated." So in that trickle down intellectual property way, we're completely in favor of major organizations that both benefit artists and are responsible to them pushing boundaries on interactivity and real-time social media implementation.
Of course, come Monday morning it's all likely to get overshadowed by whoever scores the water cooler moment of the night.
More nominees:
+ Watch this now: Fanvids become Grammy ad
+ Silversun Pickups land Best New Artist Grammy nod
From Mashable:
The Academy has always tried to manage and keep very careful control over its message and brand. By embracing social media, that means giving up that control. Because while the Academy can connect directly with fans, fans can also connect back. That means accepting criticism and engaging in a discussion in a public way, something that just isn’t the norm for the Academy.
One of the connective tissues is WereAllFans.com, which features the tribute mash-ups that are being used in TV and print ads—more about the Lady Gaga one here—as well as other real-time data visualization. (Again, not exactly groundbreaking, especially at Current. But: cool. Very cool.)
Go in and poke around some to see how much online noise there is about an artist. Here's a screen shot from when I watched tweets about Silversun Pickups (along with Embedded's Imogen Heap and Common, they are among a short list of artists highlighted on this page).
I added one, using the built-in, unalterable hash-tag, and it hovers for a bit before disappearing into the ether. You can also watch streams of YouTube and Flickr submissions. It was all a bit slow, though—I hope on Sunday night it's working at a power that can keep up with fan commentary online.
Then there's the streaming video and, you know, actual show to contend with. Ratings may have been up last year, and the performance list for this year is strong. But will people really tune in to watch?
From NewTeeVee:
For a full 72 hours leading up to the show, live events and behind-the-scenes footage will be featured [on MySpace]. This includes the Sunday afternoon three-hour pre-telecast awards, the Grammys red carpet, and the after party. “It’s the longest stream any awards show has ever done,” said chief marketing officer Evan Greene, with whom I spoke via phone. However, the actual awards will only be viewable on CBS Sunday night — during the broadcast, past Grammy moments and some behind-the-scenes footage will be shown online instead.
As for post-show, there are some familiar, less groundbreaking challenges to getting the whole thing (or even parts of it) online:
The Recording Academy owns the rights to the actual broadcast material, so archiving and distributing live performances for the web isn’t an instantaneous thing, due to the many rights issues involved. “It’s tough to point to a performance prior to the show and say it’ll be available,” Greene claimed. For one thing, even if the record label approves the song for online distribution, the artist might not be happy with how they performed and will thus not allow it to be distributed. And when artists with different record labels and different representation perform together, such as last year when the Jonas Brothers and Stevie Wonder dueted, that only doubles the complications.
We get a lot of questions about why Current hasn't covered more live music, more festivals, more award shows—the short version is a similar "It's complicated." So in that trickle down intellectual property way, we're completely in favor of major organizations that both benefit artists and are responsible to them pushing boundaries on interactivity and real-time social media implementation.
Of course, come Monday morning it's all likely to get overshadowed by whoever scores the water cooler moment of the night.
More nominees:
+ Watch this now: Fanvids become Grammy ad
+ Silversun Pickups land Best New Artist Grammy nod
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