Viral marketing in real life.
Last week I worked from Current HQ in San Francisco. Outside of the offices I noticed a weird flier.
So I took a picture of it, with the caption "San Francisco is Fun." I didn't really know what it was all about. Today it was given press by io9. They are fliers for an Alternative Reality Game. I think it's a pretty cool concept.
But really the thing that got me, was that if you're ever interested in starting a viral marketing campaign, and you have limited resources, you should probably launch it neighborhoods where people will blog about it.
Posting funny pictures within six blocks of Digg, Wired, and Twitter are great ways get the rest of the world to see your artifact. I think this would also work similarly if you posted something on the corner of N5th and Bedford in Williamsburg.
This is mere theory, but if anyone is interested in creating a viral marketing campaign with this strategy let me know and we can test it.
So I took a picture of it, with the caption "San Francisco is Fun." I didn't really know what it was all about. Today it was given press by io9. They are fliers for an Alternative Reality Game. I think it's a pretty cool concept.
But really the thing that got me, was that if you're ever interested in starting a viral marketing campaign, and you have limited resources, you should probably launch it neighborhoods where people will blog about it.
Posting funny pictures within six blocks of Digg, Wired, and Twitter are great ways get the rest of the world to see your artifact. I think this would also work similarly if you posted something on the corner of N5th and Bedford in Williamsburg.
This is mere theory, but if anyone is interested in creating a viral marketing campaign with this strategy let me know and we can test it.
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- groups:
- Tech, comedy blog
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- tags:
- Twitter, San Francisco, Brooklyn, Digg, 6 more
