HP partners with Yahoo for targeted ads
source: http://www.computerworld.com/s/article/9178128/HP_partners_with_Yahoo_for_targeted_ads
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- Mcellie
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"Hewlett-Packard plans to use Yahoo's advertising network in a pilot program that will deliver targeted advertisements for content printed with its latest line of Web-connected printers."-Computer World
The article also says people were not bothered by the advertisements, though this story makes the assumption advertisers might be wasting our print cartridges. Unless by advertising they mean it appears on a tiny screen, but guessing it involves printing.
"Ads can also be targeted based on a user's behavior as well as the content, said Vyomesh Joshi, head of the HP's Imaging and Printing Group. The pilot with Yahoo is in its early stages, however, and Joshi said the program has to be done with privacy in mind."-Computer World
The article also says people were not bothered by the advertisements, though this story makes the assumption advertisers might be wasting our print cartridges. Unless by advertising they mean it appears on a tiny screen, but guessing it involves printing.
"Ads can also be targeted based on a user's behavior as well as the content, said Vyomesh Joshi, head of the HP's Imaging and Printing Group. The pilot with Yahoo is in its early stages, however, and Joshi said the program has to be done with privacy in mind."-Computer World
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- groups:
- Tech, Technology, WebCrawler, GuitarPlayerToday
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- tags:
- Advertising, Yahoo, HP, Printer, 2 more
