Tech | June 26, 2010 | 0 comments

Why Are Advertisers Obsessed With That Song From the Old Willy Wonka Movie?

source: http://www.slate.com/blogs/blogs/browbeat/archive/2010/06/23/why-does-willy-wonka-s-pure-ima...

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As Willy Wonka opens the doors to his Chocolate Room in the original film adaptation of Willy Wonka and the Chocolate Factory, leading his visitors along the banks of a chocolate river, he sings a song about the power of imagination. “Come with me, and you’ll be, in a world of pure imagination,” he promises. “Take a look, and you’ll see, into your imagination.” If you feel like you’ve heard "Pure Imagination" recently, it’s probably because it’s playing in an AT&T commercial currently in heavy rotation. Previously, versions of the song have also popped up in ads for MasterCard and a Lenovo laptop. Why is this song so popular among advertisers?

http://www.slate.com/blogs/blogs/browbeat/archive/2010/06/23/why-does-willy-wonk...
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