Apple Likely To Launch HDTV Soon, Says Analyst
source: http://www.theblogismine.com/2010/08/18/apple-likely-to-launch-hdtv-soon-says-analyst/
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Apple is expected to launch a new Apple TV in the coming months with limited storage, a lower priceand its own App Store, paving the way for an Internet-connected HDTV as soon as 2012.
Gene Munster, an analyst at Piper Jaffray, believes Apple will launch an internet-enabled “connected HDTV” some time in the next two to four years that will bring its iTunes music and movie download service directly to the living room.
Munster said that a rumoured forthcoming refresh of the Apple TV set-top box was likely, but that it would be just one part of the overall jigsaw, paving the way for a stand-alone high-definition television that integrated Apple TV’s key features.
The new box, expected to be called iTV, is thought to use many of the components found in the iPod touch and iPad, and will have a limited amount of memory. Apple is thought to be readying a new data centre in North Carolina that would support a cloud-based iTunes streaming service, enabling people to stream movies and TV shows to the low-powered iTV, rather than having to store them on the device’s hard drive.
Munster believes a future Apple HDTV would boast these streaming capabilities, and that users would pay around $90 per month for access to content on the iTunes store. The television, combined with the iTunes service, could replace devices such as games consoles, DVD players and even cable or satellite television subscriptions.
“Apple’s ability to deliver hardware, software and content that could replace an entire entertainment system with a single TV, puts Apple in a unique position for the emerging connected TV cycle,” wrote Munster in a note to investors.
“Apple already has several of the key ingredients for success in the connected TV market, many of which would differentiate Apple from current market players.”
http://www.theblogismine.com/2010/08/18/apple-likely-to-launch-hdtv-soon-says-an...
Gene Munster, an analyst at Piper Jaffray, believes Apple will launch an internet-enabled “connected HDTV” some time in the next two to four years that will bring its iTunes music and movie download service directly to the living room.
Munster said that a rumoured forthcoming refresh of the Apple TV set-top box was likely, but that it would be just one part of the overall jigsaw, paving the way for a stand-alone high-definition television that integrated Apple TV’s key features.
The new box, expected to be called iTV, is thought to use many of the components found in the iPod touch and iPad, and will have a limited amount of memory. Apple is thought to be readying a new data centre in North Carolina that would support a cloud-based iTunes streaming service, enabling people to stream movies and TV shows to the low-powered iTV, rather than having to store them on the device’s hard drive.
Munster believes a future Apple HDTV would boast these streaming capabilities, and that users would pay around $90 per month for access to content on the iTunes store. The television, combined with the iTunes service, could replace devices such as games consoles, DVD players and even cable or satellite television subscriptions.
“Apple’s ability to deliver hardware, software and content that could replace an entire entertainment system with a single TV, puts Apple in a unique position for the emerging connected TV cycle,” wrote Munster in a note to investors.
“Apple already has several of the key ingredients for success in the connected TV market, many of which would differentiate Apple from current market players.”
http://www.theblogismine.com/2010/08/18/apple-likely-to-launch-hdtv-soon-says-an...
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