Y Kids Just Don't Dig The Cars !
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- remanns
- added this
Generation Y Giving Cars a Pass-
--Selling cars to young adults under 30 is proving to be a real challenge for automakers. Unlike their elders, Generation Yers own fewer cars and don’t drive much. They’re likely to see autos as a source of pollution, not as a sex or status symbol.
Motorists aged 21 to 30 now account for 14% of miles driven, down from 21% in 1995.
They’re more apt to ride mass transit to work and use car sharing services -- pioneered by Zipcar -- for longer trips. And car sharing choices are expanding, with car rental firms moving into the market, making it convenient for young folks to rent with hourly rates and easy insurance. Connect by Hertz, for example, is rolling out its car sharing services in the New York metropolitan area, with plans to eventually expand them to around 40 college campuses nationwide.
more at LINK - - -
http://autos.yahoo.com/articles/autos_content_landing_pages/1523/generation-y-gi...
--Selling cars to young adults under 30 is proving to be a real challenge for automakers. Unlike their elders, Generation Yers own fewer cars and don’t drive much. They’re likely to see autos as a source of pollution, not as a sex or status symbol.
Motorists aged 21 to 30 now account for 14% of miles driven, down from 21% in 1995.
They’re more apt to ride mass transit to work and use car sharing services -- pioneered by Zipcar -- for longer trips. And car sharing choices are expanding, with car rental firms moving into the market, making it convenient for young folks to rent with hourly rates and easy insurance. Connect by Hertz, for example, is rolling out its car sharing services in the New York metropolitan area, with plans to eventually expand them to around 40 college campuses nationwide.
more at LINK - - -
http://autos.yahoo.com/articles/autos_content_landing_pages/1523/generation-y-gi...
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- tags:
- Cars, Marketing, Trends, Demographics, 3 more
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PrivateBurke
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You know why? Generaion Y is the poorest generation in a very long time. Our unemployment rate for the last two years hovers between 30% and 40%. We will never own houses.
- 1 year ago
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PrivateBurke
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bklynkid
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good, ride bike.
- 1 year ago
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bklynkid
