Advertising billboards use facial recognition to target shoppers
source: http://www.guardian.co.uk/media/pda/2010/sep/27/advertising-billboards-facial-recognition-japan
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- Mcellie
- added this
The Guardian compares the technology to a similar creation placed into the Minority Report movie, where an advertising board shouted advice to the main character.
Though there is a slight difference, since the billboard with built in facial recognition software will recognise your gender and age and use the information to show the viewer a relevant advert. There is a reported 85-90% accuracy with the billboards tech.
"The ad panels have so far caused little concern in Japan, where there is less sensitivity to big business keeping tabs on citizens; but NEC now plans to introduce them abroad, and western consumers may be more resistant."-Guardian
In my opinion I curious to see how it takes to match the tech with facebook to create the personalised version seen in the film.
Though there is a slight difference, since the billboard with built in facial recognition software will recognise your gender and age and use the information to show the viewer a relevant advert. There is a reported 85-90% accuracy with the billboards tech.
"The ad panels have so far caused little concern in Japan, where there is less sensitivity to big business keeping tabs on citizens; but NEC now plans to introduce them abroad, and western consumers may be more resistant."-Guardian
In my opinion I curious to see how it takes to match the tech with facebook to create the personalised version seen in the film.
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- groups:
- Tech, Technology
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- tags:
- Japan, Advertising, Billboard, Target, 1 more
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CarolineS
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omg! just wrong on sooo many levels!!
- 1 year ago
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CarolineS
