Unevolved Brands
source: http://thedailywh.at/post/1368881898/brand-and-logo-simplification-of-the-day
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- Mcellie
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One clever designer has taken a large group of famous brand logos and simplified them using only circles. From the list it is not hard to spot Red Bull and Apple among the groups. Though a few take a few guesses till the correct answer is made.
Luckily on the Flickr page the logos are titled, however many remain titled ?? leaving you spending too much time wondering.
"Unevolving a logo to just a series of coloured circles, how many can still be recognised? This study shows how the most simplest of logo and brand designs are often the most recognisable when shed of all detail.
In most cases, each circle represents one letter or one container. So in the case of Orange, a self contained logo, one circle for the orange container and one circle for the wording. Typebased logos like Twitter, FedEx and eBay just have one circle per letter.
It's an ongoing study, so new logos and brands will be added."-Flickr http://www.flickr.com/photos/grahamsblog/sets/72157625155090078/
Luckily on the Flickr page the logos are titled, however many remain titled ?? leaving you spending too much time wondering.
"Unevolving a logo to just a series of coloured circles, how many can still be recognised? This study shows how the most simplest of logo and brand designs are often the most recognisable when shed of all detail.
In most cases, each circle represents one letter or one container. So in the case of Orange, a self contained logo, one circle for the orange container and one circle for the wording. Typebased logos like Twitter, FedEx and eBay just have one circle per letter.
It's an ongoing study, so new logos and brands will be added."-Flickr http://www.flickr.com/photos/grahamsblog/sets/72157625155090078/
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- groups:
- Tech, Art and Style, Random, Technology, 5 more
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- tags:
- Design, Communication, Logo, brands, 5 more
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remanns
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KFC is sOrt of sp OO ky !
- 1 year ago
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remanns
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remanns
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Works for me !
( this actually looks like a variation they WOULD pitch ...heh )
- 1 year ago
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remanns
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smurph25
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remanns:
Think that might look like Google...
- 1 year ago
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smurph25
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remanns
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This is a marvelous graphic exercise and exploration of minimalism. I enjoy this a lot ! O !
- 1 year ago
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remanns
