Notes from GALAXY Tab VCAM Conf Call 11/17
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- dgreene
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Here are some key takeaways from the conference call with Samsung this past Wednesday:
1) Focus on MOBILITY. A major benefit of this product compared to other tablets in the market is its portability. In your VCAM, show people on the move, not sitting around their apartment or at a coffee shop.
2) Don't reference competitive products (or any other companies). Focus your VCAM on what you can do with a GALAXY Tab. Don't talk about other tablet computers (like the iPad), carriers (AT&T, Verizon, etc.), or 3rd-party apps (Yelp, Facebook, etc.).
3) Be creative! Your VCAM can be in any genre: documentary, motion graphics, commercial, adventure, etc. On the call, the Samsung representative gave an example of the wide range of uses for a GALAXY Tab, saying "it could even be used as a ping pong paddle!"
4) The GALAXY Tab has a web browser that is compatible with Adobe Flash, allowing the Tab to show video and interactive elements on the many websites that use this technology. This is another key differentiator.
5) Stay away from violence, overly sexual references or nudity, objectionable language, or religious or political topics.
6) The target consumer for the product are tech enthusiasts in their 20s and 30s who are connected 24/7 and business professionals in their late 30s and 40s with a slight male skew. However, the characters in your VCAM can be of any age or demographic.
1) Focus on MOBILITY. A major benefit of this product compared to other tablets in the market is its portability. In your VCAM, show people on the move, not sitting around their apartment or at a coffee shop.
2) Don't reference competitive products (or any other companies). Focus your VCAM on what you can do with a GALAXY Tab. Don't talk about other tablet computers (like the iPad), carriers (AT&T, Verizon, etc.), or 3rd-party apps (Yelp, Facebook, etc.).
3) Be creative! Your VCAM can be in any genre: documentary, motion graphics, commercial, adventure, etc. On the call, the Samsung representative gave an example of the wide range of uses for a GALAXY Tab, saying "it could even be used as a ping pong paddle!"
4) The GALAXY Tab has a web browser that is compatible with Adobe Flash, allowing the Tab to show video and interactive elements on the many websites that use this technology. This is another key differentiator.
5) Stay away from violence, overly sexual references or nudity, objectionable language, or religious or political topics.
6) The target consumer for the product are tech enthusiasts in their 20s and 30s who are connected 24/7 and business professionals in their late 30s and 40s with a slight male skew. However, the characters in your VCAM can be of any age or demographic.
