Twitter co-founder wants more mainstream website
source: http://www.reuters.com/article/2011/03/29/us-twitter-idUSTRE72R5UK20110329
-
-
- eva2
- added this
Twitter co-founder Jack Dorsey, who returned this week to the company after a two-year absence, wants to make the microblogging site more approachable to the masses, he said on Tuesday.
"We have a lot of mainstream awareness but mainstream relevancy is still a challenge," Dorsey said during an event in New York hosted by the Columbia Journalism School.
Dorsey, who will oversee product development while serving as Twitter's executive chairman, acknowledged that the service is "something that people can't immediately get their head around."
Known for short messages limited to 140 characters called tweets, Twitter has emerged as one of the most popular social media companies. It counts among its users celebrities such as Ashton Kutcher, Conan O'Brien and Charlie Sheen.
Still, relatively few of Twitter's more than 200 million registered users are active on the site. Research firm eMarketer cited data showing that less than 25 percent of Twitter users generate about 90 percent of tweets.
Dorsey said he wants to concentrate on users "that don't really understand what Twitter is and see Twitter mainly as a consumption experience."
"We need to refocus on the value and that is my goal in the next few months," he said.
Dorsey started Twitter in 2006 along with Evan Williams and Biz Stone. He served as its first chief executive until Williams replaced him in 2008.
link: http://www.reuters.com/article/2011/03/29/us-twitter-idUSTRE72R5UK20110329
"We have a lot of mainstream awareness but mainstream relevancy is still a challenge," Dorsey said during an event in New York hosted by the Columbia Journalism School.
Dorsey, who will oversee product development while serving as Twitter's executive chairman, acknowledged that the service is "something that people can't immediately get their head around."
Known for short messages limited to 140 characters called tweets, Twitter has emerged as one of the most popular social media companies. It counts among its users celebrities such as Ashton Kutcher, Conan O'Brien and Charlie Sheen.
Still, relatively few of Twitter's more than 200 million registered users are active on the site. Research firm eMarketer cited data showing that less than 25 percent of Twitter users generate about 90 percent of tweets.
Dorsey said he wants to concentrate on users "that don't really understand what Twitter is and see Twitter mainly as a consumption experience."
"We need to refocus on the value and that is my goal in the next few months," he said.
Dorsey started Twitter in 2006 along with Evan Williams and Biz Stone. He served as its first chief executive until Williams replaced him in 2008.
link: http://www.reuters.com/article/2011/03/29/us-twitter-idUSTRE72R5UK20110329
-
- groups:
- Tech, Technology
-
- tags:
- Twitter, Website, messages, Microblogging Site
-
-
TweetsBay
-
And you let the 25% down buy verifying Charlie Sheen after stating nobody would be verified again...hmmmmmm.... call your new programme Nepotism.
- 2 years ago
-
TweetsBay
