Tech | January 15, 2012 | 0 comments

Social networks fail to dictate Christmas shopping behaviour

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aileenalmeda
Social media sites such as Facebook did not revolutionise the way Americans shopped over Christmas, a major annual study has found. Only nine per cent of the 1,000 people polled in the Baynote study purchased something via a retailer’s page on Facebook. While 59 per cent of Americans bought a gift directly from a retailers’ website.

link:http://www.telegraph.co.uk/technology/social-media/9014067/Social-networks-fail-to-dictate-Christmas-shopping-behaviour.html
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