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Marketing Madness
- How do companies market to our demo and what does that say about us? more info
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British Royal palaces accused of 'blatant homophobia'
Palace officials have been accused of homophobia over claims they have refused to stock a gay travel guide to London.
It had been suggested that Time Out Gay And Lesbian London could be sold at the Tower of London, Hampton Court Palace, Kensington Palace, the Banqueting House and Kew Palace.
The idea was raised by the bookshop Foyles, which until April last year ran concessions at the tourist attractions.
But a source close to the discussions said the list was ‘censored’ by management at Historic Royal Palaces, an independent charity which manages the sites on behalf of the Queen.
Last year the concessions were taken over by HRP itself but, say sources, there are still no plans for the gay guides to be stocked - suggesting the ban is still in place.
Gay rights campaigner Peter Tatchell called on the Queen to make clear that discrimination was unacceptable in her palaces, saying: 'It seems the only reason this entirely legitimate book was excluded was because of its gay and lesbian content, which is blatant homophobia. It's shocking, pure prejudice.
'The ban would probably now be illegal under the 2007 legislation which outlaws anti-gay discrimination in the provision of goods and services.
'The Queen should make it clear that any form of discrimination - whether racism, homophobia or misogyny - is unacceptable in royal palaces or by those who manage them. '
He added: 'I thought we'd moved on from the bad old days in 1995 when Buckingham Palace staff were not allowed to bring same sex partners to the annual Christmas ball.'
A spokesman for Historic Royal Palaces vigorously rejected allegations of prejudice, however, pointing out that their shops only stocked a 'handful' of guides to the city - which amounted to just 0.1 per cent of their annual book sales.
'It simply boils down to market research about what sells and we do not offer Time Out Guides of any kind,' she said.
'We do stock a small range of 'A to Zs' plus a number of restaurant and hotel guides aimed at international visitors but our visitors tend to have their own guides to London with them when they visit.'
In a statement the charity added: 'Historic Royal Palaces welcomes 3million visitors every year to our palaces and shops and we are proud that this represents a diverse range of backgrounds and interests.
'We enjoyed a good working relationship with Foyles, who stocked books in our onsite shops for one year. The books and other products that we choose reflect feedback from visitor research and meet the purchasing habits of our customers.
'Therefore our core book offer is largely based on a range of history books, historic novels and children's publications. '
A spokesman for the Queen declined to comment but a senior royal source dismissed the allegation that she was in any way a homophobic employer.
'This is probably one of the most gay-friendly places you can work and always has been,' they said.
'The Queen Mother was especially well known for liking her staff to be homosexual.' Palace officials have been accused of homophobia over claims they have refused to stock a gay travel guide to London. ... more -
World’s dirtiest apartment on sale in USA
An apartment, which can run for the title of the dirtiest apartment in the world, has been found on the real estate market in the United States. The owner decided that it would be a lot easier to sell the apartment than to clean it up. An apartment, which can run for the title of the dirtiest apartment in the world, has been found on the real estate market in the Unit... more
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Apple, Coors, McCain, Nike, Obama, Zappos
Ad Marketer Candidates 2008
Advertising Age's Marketer of the Year ceremony will be part of the CMO Choice Awards on Oct. 16, to be held during the Association of National Advertisers conference in Orlando, Fla.
Ad Age reporters and editors across the country have chosen six finalists -- Apple, Coors, Sen. John McCain's campaign, Nike, Sen. Barak Obama's campaign and Zappos -- based upon their marketing operations during the past year.
In these six video previews, Ad Age staffers explain why each marketer is worthy of the top honor. The audience at the Oct. 16 event will cast a vote to determine which of the six is officially declared Marketer of the Year. Here are the nominees:
APPLE
COORS
MCCAIN
NIKE
OBAMA
ZAPPOS Ad Marketer Candidates 2008 ... more -
Diesel SFW XXX Video
Pornographic scenes made safe for work. Viral spot directed by Keith Schofield.
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Britain's coolest brands: Aston Martin comes first
For the third year running, Aston Martin took the top spot in CoolBrand's annual list of the most-iconic brands. Second was iPhone, with Apple third, Bang & Olufsen fourth and YouTube fifth. Two other luxury car marques made it into the top 20 , with Ferrari 13th and Lamborghini 20th.
CoolBrands council chairman Stephen Cheliotis said: "There's no doubt James Bond is one of the UK's most recognisable icons and the recent update has seen 007 come back cooler than ever before."
Speaking about the full list of cool brands, Mr Cheliotis went on: "On the one hand we've got established brands making the cool list because of their heritage and status. But we can also see the most modern and high-tech brands at the top of the list because they offer an avenue for escapism and fun as evidenced by YouTube or Nintendo. There is one unifying key to all of the brands - they're all brands that have consistently innovated, refused to stand still and are at the top of their game."
The top 20 coolest brands are:
1. Aston Martin
2. iPhone
3. Apple
4. Bang & Olufsen
5. YouTube
6. Google
7. Nintendo
8. Agent Provocateur
9. Rolex
10. Tate Modern
11. Dom Perignon
12. Virgin Atlantic
13. Ferrari
14. Ducati
15. Playstation
16. Sony
17. Nike
18. Boss
19. Facebook
20. Lamborghini For the third year running, Aston Martin took the top spot in CoolBrand's annual list of the most-iconic brands. Second was iPhon... more -
LeBron and childhood friends launch LRMR sports marketing company
Everyone in the sports business world was shocked when LeBron James fired his agent, Aaron Goodwin, back in 2005. Goodwin was the cat that got Bron that $90 million deal with Nike. But what was even more shocking, is that LeBron hired his "boys" to manage his career and the King James Brand. Three years later, it looks like James and his crew knew what they're doing. In a profile for Esquire Magazine, James explains the reason for the launch of his LRMR Sports Marketing Company, with his childhood friends.
"I thought, if I stopped playing basketball right now, what would my friends have to look back on? They wouldn't have anything to look back on," LeBron told the magazine. "For me to grow as a businessman, and for me to become a man, I decided I've got to start working with guys I can trust -- my friends. Now I don't need to be there for them to get into places, high-prestige places, or to have a business meeting with somebody. LeBron doesn't have to be there."
LRMR: The L stands for LeBron, R for Richard Paul, M for Maverick Carter, and R for Randy Mims, all of them tight homeboys since they were kids. Maverick is responsible for the day-to-day activities of the James brand while LeBron can concentrate on being a better basketball player. But that's not the only thing the crew is designed to do.
"What are we doing differently?" Maverick told the magazine. "One thing we do differently, we like to control -- well, control is a bad word -- we like to be involved in every aspect of the brand we're partnered with: who they're advertising with, what the advertiser looks like -- if it's a commercial, then who's the director? We really strive on the management side once a deal is done, so it becomes a partnership, not just a deal where they pay LeBron, he shows up."
From Coca-Cola, to State Farm, to MSN and a plethora of other "partnerships," looks like there's no slowing down for this team. Everyone in the sports business world was shocked when LeBron James fired his agent, Aaron Goodwin, back in 2005. Goodwin was the cat ... more -
YouTube - experiencewii's Channel
Nintendo finds a clever way to advertise through YouTube. Click the link to see.
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Come ha fatto questa donna a meritarsi il titolo di miss marketing? cosa ha lei in...
E’ sicuramente, dopo Google, l’evento web più importante di tutti i tempi e non esagero. Non so ancora dirvi se l’ha fatto apposta, oppure le è venuto per caso, ma il miracolo mediatico è stato fatto. [...] E’ sicuramente, dopo Google, l’evento web più importante di tutti i tempi e non esagero. Non so ancora dirvi se l’ha fatto apposta, op... more
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Top 10 Banned Commercials
The best of the Banned Commercials - Videos. Please leave your comments...
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Poorly Placed Ads
It is surprising how hilarious (or sad) it can get when your advertisements are not placed properly
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New Brit film going for the mother of all releases
UK filmmakers Revolver Entertainment are breaking free from the standard marketing campaign and releasing their next film on all formats, at the same time.
The film, entitled 'Mum & Dad' is released on December 26th, and will see Revolver become the first ever "UK distributor to release a movie on all platforms at the same time." Meaning the film will simultaneously appear in cinemas, on DVD, on on-demand, via rental and on TV. A rather risky experiment I'm sure you'll agree, but will it payoff?
Here's a little lowdown on the film of Gizmodo UK:
"The film is about a 'Texas Chainsaw Massacre' style family that lives at the end of Heathrow Airport and abducts ground staff and the like for dastardly deeds. It has gathered rather mixed reviews from those who have seen early screeners and being a low-budget indie release the results won't exactly be that meaningful as a judge of its success." UK filmmakers Revolver Entertainment are breaking free from the standard marketing campaign and releasing their next film on all forma... more -
Brit indie film to be first simultaneous multi-platform release
British Indie Group Revolver Entertainment is set to undergo a rather interesting experiment when its new film 'Mum & Dad' is released on December 26th. It'll be the first UK distributor to release a film on all platforms at the same time - such as DVD, rental, cinema and movie on demand services.
It is hoped that the new strategy will deter people from downloading illegal copies of the film before the DVD/online release and start a new trend in film marketing strategy. British Indie Group Revolver Entertainment is set to undergo a rather interesting experiment when its new film 'Mum & Dad... more -
A Nasty Piece of Work
The controversial TV drama "Gossip Girl" has raised eyebrows again with its new ad campaign, which uses negative reviews of the show to its advantage. The controversial TV drama "Gossip Girl" has raised eyebrows again with its new ad campaign, which uses negative reviews of ... more
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Lipitor Mismarketed To Women
Lipitor has been the top-selling drug in the world and has accounted for over $12 billion in annual sales. It has been prescribed to both men and women to lower cholesterol and reduce the risk of heart attack and stroke in patients with common risk factors for heart disease.
However, a new study appearing in the Journal of Empirical Legal Studies was unable to find high quality clinical evidence documenting reduced heart attack risk for women in a primary prevention context. Furthermore, advertising omits label information relevant to women.
Theodore Eisenberg of Cornell Law School and Martin T. Wells of Cornell University assembled studies for a meta analysis of drugs’ effects on cardiovascular risk, taking into account all relevant studies reporting risks for both men and women.
Not one of the studies that included women with a mixture of risk factors for heart attacks provided statistically significant support for prescribing Lipitor or other statins to protect against cardiovascular problems. Pfizer’s claims of clinical proof that Lipitor reduces risk of heart attack in patients with multiple risk factors for heart disease does not appear to be scientifically supported for large segments of the female population.
In addition, Lipitor’s advertising repeatedly fails to report that clinical trials were statistically significant for men but not for women. Unqualified advertising claims of protection against heart attacks may therefore be misleading. Pfizer’s advertising also does not disclose critical portions of the Lipitor FDA-approved label, which acknowledges the absence of evidence with respect to women.
“Our findings indicate that each year, reasonably healthy women spend billions of dollars on drugs in the hope of preventing heart attacks but that scientific evidence supporting their hope does not exist,” the authors conclude. Lipitor has been the top-selling drug in the world and has accounted for over $12 billion in annual sales. It has been prescribed to b... more -
Pop sellout: product placement in song lyrics
I've always suspected that all the references to brands in pop lyrics were actually carefully placed ads playing with the listener's subconscious. This story seems to prove my assumption.
The Wired publishes an e-mail sent by a marketing agency and "provides a glimpse into the secretive market for song lyric product placement".
"In the e-mail, Kluger (who has represented Mariah Carey, New Kids on the Blog, Ne-Yo, Fall Out Boy, Method Man, Lady GaGa and Ludacris) explained that for the right price, Double Happiness Jeans could find its way into the lyrics in an upcoming Pussycat Dolls song. Crouse posted the e-mail on his blog at the Anti-Advertising Agency, an art project of sorts that's basically the philosophical mirror image of a traditional ad agency."
A representative from Kluger immediately asked to have the e-mail removed from the website because they didn't like the comments. They also claimed that product placement doesn't affect artistic integrity.
"Kluger's angry, litigious reaction to his offer being posted indicates that he knows he's doing something a bit shady. Bands like The Pussycat Dolls don't have much integrity to lose, but we were still sort of surprised to find that they sell elements of their songs to the highest bidder."
If only we could ask Janis Joplin how much she made from that Mercedes Benz placement... I've always suspected that all the references to brands in pop lyrics were actually carefully placed ads playing with the listene... more -
Rescue plans boosts dollar
The dollar rallied on Friday on news that the US government was planning to launch a vehicle to take on toxic assets that have wreaked havoc across financial markets. - 11:00
* Stocks soar on rescue hopes
* Editorial Comment: A survival guide for central banks
European equities surge on rescue hopes
Irish banks surge on short-selling curbs - 09:50
UK banks surge on short-selling ban
Banks surge after short-selling ban - 09:22
Government aid pushes Chinese stocks higher
Shanghai index up 9.46% - 09:27
Asian shares soar on bail-out moves
Hang Seng index up 9.6% - 10:29
US stocks surge in late trade
Financials lead market’s swings - 21:47
Volatile session for oil amid uncertainty
Gold makes further gains - 20:44
Lehman leaves collateral shortfall
‘Cost of replicating some hedges colossal’ - 21:31
Short-term swaps hit by Japan dash
Liquidity dries after Lehman Brothers collapse The dollar rallied on Friday on news that the US government was planning to launch a vehicle to take on toxic assets that have wreaked... more -
Chain Restaurant Rock
Taco Bell and Denny's are using some unusual tactics to promote not only their companies but also independent artists.
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50+ (Actually Useful) Webmaster Coupons — $7,950.16 in Free Web Marketing
The following coupons are numbered, but this does not mean that we value one coupon or business over another. They are listed in alphabetical order under each category for ease of use. We do need to warn you that many coupons expire, often without notice. So, jump on these deals today before you lose their money-saving values. The following coupons are numbered, but this does not mean that we value one coupon or business over another. They are listed in alpha... more
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