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The Marketing Hub
This innovative blogspot has the capacity to operate on both the grassroot and cyberspace level.
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Google's Hot Blogspot
Urban Ads Blogspot serves as the peoples link to networks, search engines, and sites. It's the business gateway to the trend production reserves... Urban Ads Blogspot serves as the peoples link to networks, search engines, and sites. It's the business gateway to the trend pr... more
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MTV trashes rainforest in the name of reality TV
Here's what happens when a big American media corporation takes over your island and starts getting real: On a small remote island in the Republic of Panama where MTV filmed the next "Real World/Road Rules Challenge", MTV allegedly cleared parts of the rainforest, built an access road through the forest, trashed the beach and left a massive mess for locals to deal with. During production, MTV also hired local police to stand as armed guards, restricting access the public beach, so locals were unable to actually see what was happening to their island until the crew left. Shame on them. Here's what happens when a big American media corporation takes over your island and starts getting real: On a small remote islan... more
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John McCain: Reformed Maverick
John McCain's bio film shows him through the wild years up to abandoning everything he's always stood for.
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Britney Spears wins loads of awards at pointless MTV Bash
So, who actually watches MTV anymore?
What a pile of drivel.
I can't wait for the African, Latino, Asian, Australian and European VMA's so she can win more. So, who actually watches MTV anymore? What a pile of drivel. ... more -
Britney Spears to kick off MTV VMA
It has now been confirmed that Britney Spears will appear on the MTV VMAs this year. In fact, she will kick of the TV Video Music Awards ceremony on Sunday. Britney is said to be very excited and will surely try to redeem herself from her last years disaster performance. It has now been confirmed that Britney Spears will appear on the MTV VMAs this year. In fact, she will kick of the TV Video Music Awar... more
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Veoh Wins Copyright Infringement Lawsuit; Viacom-YouTube Next?
No, this isn’t the big one, but nonetheless an important precedent: A federal judge in San Jose ruled today that video-sharing site Veoh was not liable for copyrighted material uploaded to its site, dismissing an early 2006 case filed against it by Io Group, an adult video firm. The site pleaded its defense under the “safe harbor” provisions of DMCA copyright law, which meant it could be safe as long as it removed the infringing video when alerted by the copyright holder, which the judge said that Veoh was doing.
SAI points out a key distinction that the judge mentions, between this case and the original P2P music piracy cases: “Napster (NSDQ: NAPS) existed solely to provide the site and facilities for copyright infringement, and its control over its system was directly intertwined with its ability to control infringing activity… by contrast, Veoh’s right and ability to control its system does not equate to the right and ability to control infringing activity. Unlike Napster, there is no suggestion that Veoh aims to encourage copyright infringement on its system. And, there is no evidence that Veoh can control what content users choose to upload before it is uploaded...unlike Napster (whose index was comprised entirely of pirated material), Veoh’s ability to control its index does not equate to an ability to identify and terminate infringing videos. For the most part, the files in question did not bear titles resembling plaintiff’s works; and, Io did not provide Veoh with its titles to search.”
Updated: Viacom came out with a statement as well: “Even if the Veoh decision were to be considered by other courts, that case does nothing to change the fact that YouTube is a business built on infringement that has failed to take reasonable measures to respect the rights of creators and content owners. Google and YouTube have engaged in massive copyright infringement – conduct that is not protected by any law, including the DMCA.” No, this isn’t the big one, but nonetheless an important precedent: A federal judge in San Jose ruled today that video-sharing site Ve... more -
Google and Viacom reach deal over YouTube user data
Google has struck a deal to protect the personal data of millions of YouTube users in the $1bn (£497m) copyright court case brought against the video-sharing website by Viacom.
Under the deal, Google will make user information and internet protocol addresses from its YouTube subsidiary anonymous before handing over the data to Viacom in the US legal case.
Earlier this month a judge in New York ordered Google to pass on the personal data of more than 100 million YouTube users - many of them in the UK - to Viacom.
Viacom, the media company that owns TV channels including MTV and Comedy Central and the Paramount film studio, had demanded the information so it could conduct a detailed examination of the viewing habits of millions of YouTube users around the world.
The agreement that Google has struck also applies to other litigants pursuing YouTube user information over copyright claims in a class action that includes the FA Premier League, the Rodgers & Hammerstein Organisation and the Scottish Premier League.
"We are pleased to report that Viacom, MTV and other litigants have backed off their original demand for all users' viewing histories and we will not be providing that information," Google commented in a post on the official YouTube blog in the US overnight.
"In addition, Viacom and the plaintiffs had originally demanded access to users' private videos, our search technology, and our video identification technology. Our lawyers strongly opposed each of those demands and the court sided with us."
(Mark Sweney, The Guardian) Google has struck a deal to protect the personal data of millions of YouTube users in the $1bn (£497m) copyright court case brought ag... more -
Viacom vs YOU = Boycott
Here's an interesting video about Viacom and Youtube and the recent decision to allow Viacom full access to users' viewing history.
From the vid description:
"Viacom vs you. Google must divulge the viewing habits of every user who has ever watched any video on YouTube, a US court has ruled.
The ruling comes as part of Google's legal battle with Viacom over allegations of copyright infringement.
Digital rights group the Electronic Frontier Foundation (EFF) called the ruling a "set-back to privacy rights".
The viewing log, which will be handed to Viacom, contains the log-in ID of users, the computer IP address (online identifier) and video clip details.
While the legal battle between the two firms is being contested in the US, it is thought the ruling will apply to YouTube users and their viewing habits everywhere.
Viacom, which owns MTV and Paramount Pictures, has alleged that YouTube is guilty of massive copyright infringement.
The UK's Premier League association is also seeking class action status with Viacom on the issue, alleging YouTube, which was bought by Google in 2006, has been used to watch football highlights." Here's an interesting video about Viacom and Youtube and the recent decision to allow Viacom full access to users' viewing h... more -
YouTube Users Vent Anger In Anti-Viacom Videos
The video-sharing site's users are calling for a boycott of the media giant following reports that it will view log data to prove its copyright case against Google.
Viacom has reassured the YouTube community that it only wants YouTube viewer log data to prove its copyright case against Google, but the YouTube community hasn't gotten the message. Rather, the video-sharing site's users have launched an expletive-laden counterattack, calling for a boycott of the media giant.
In the past week, the number of videos associated with the search keyword "Viacom" has increased by 871, more than 28.5%. Already on Monday, 341 new videos associated with the "Viacom" search keyword have been uploaded. (In a subsequent search, the number dropped to 320, suggesting that some anti-Viacom videos are being removed.) Mostly, the videos are critical of Viacom.
Among titles that can be reprinted on the InformationWeek Web site, user sentiment is evident: "Viacom is a Copyright Bully," "VIACOM VS YOU = BOYCOTT," and "Screw You, Viacom."
A Viacom spokesperson declined to comment. However, Viacom's publication of a statement on its corporate Web site promising to keep YouTube's data confidential shows that the company is aware of the sensitive nature of this issue.
"Viacom has been in discussions with Google to develop a framework to share this data," Viacom's statement says. "We are committed to a process that will not only comply with the court's confidentiality order, but that will also meet our commitment to the strongest possible Internet privacy protections."
(End of excerpt)
Full story at link by Thomas Claburn// InformationWeek The video-sharing site's users are calling for a boycott of the media giant following reports that it will view log data to prove... more -
Ruh Roh - Porn could sink Youtube in Viacom case...
Google will have to turn over every record of every video watched by YouTube users, including users' names and IP addresses, to Viacom, which is suing Google for allowing clips of its copyright videos to appear on YouTube, a judge ruled Wednesday.
If Viacom can use this data to show that Youtube manages the presentation of porn in any way, then they lose their DMCA protection.
Which means they lose their case to Viacom. Google will have to turn over every record of every video watched by YouTube users, including users' names and IP addresses, to V... more -
Judge to Google: Turn over Youtube records
A federal judge in New York has ordered Google to turn over to Viacom a database linking users of YouTube, the Web’s largest video site by far, with every clip they have watched there.
The order raised concerns among users and privacy advocates that the online video viewing habits of tens of millions of people could be exposed. But Google and Viacom said they were hoping to come up with a way to protect the anonymity of YouTube viewers. A federal judge in New York has ordered Google to turn over to Viacom a database linking users of YouTube, the Web’s largest video sit... more -
Google ordered to hand over personal details of millions of YouTube users to Viaco...
Google was yesterday ordered to hand over the personal details of anyone who has ever watched a YouTube video.
The ruling - which has massive privacy implications for millions of internet users - was made as part of the search engine's legal battle with content provider Viacom over allegations of copyright infringement.
Under the ruling, Google, which bought YouTube for $1.65 billion (£820 million) in 2006, must hand over to Viacom its viewing log - which includes users' log-in information and their IP address, the code that identifies their computer.
Although the case is being contested in the U.S., legal experts warned last night that the ruling would almost certainly apply to YouTube users worldwide, including those in the UK. The Electronic Frontier Foundation, an internet freedom campaign group, described the judgment as a ' setback' to online privacy rights.
[snip]
In one case, the Al Gore documentary An Inconvenient Truth had been viewed 1.5 billion times.
* * * * *
More at link. Google was yesterday ordered to hand over the personal details of anyone who has ever watched a YouTube video. ... more -
Google’s user records
A judge orders Google to turn over its user histories to Viacom in their on-going lawsuit. Every record of every video ever watched — listed by username and IP address — is in Google’s 12 tera-byte file. We’ll finally get to know who’s been clicking on those YouTube porn hack videos.
"Two rulings came down in Viacom's copyright infringement suit against Google and its video-sharing site YouTube yesterday. The first: Despite Viacom's wishes, Google will not have to turn over YouTube's source code. It will however, turn over to Viacom "every record of every video watched by YouTube users, including users' names and IP addresses," reports Threat Level. Viacom's lawyers say they need to the information to prove that copyright-infringing content is more popular on the site than legally uploaded videos." A judge orders Google to turn over its user histories to Viacom in their on-going lawsuit. Every record of every video ever watched — ... more -
Copyright Prosecutions have gone too far
This week a judge ruled that Google must turn over a list of user activity from YouTube to Viacom.
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DailyTech - YouTube Ordered to Give Complete User Logs to Viacom
If you've watched "Cat Goes in Toilet" more than 200 times, now Viacom's lawyers will know. Invasion of privacy? Or just embarrassing? If you've watched "Cat Goes in Toilet" more than 200 times, now Viacom's lawyers will know. Invasion of privacy? O... more
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Google must reveal YouTube users' habits and logs
Google must divulge the viewing habits of every user who has ever watched any video on YouTube, a US court has ruled.
The ruling comes as part of Google's legal battle with Viacom over allegations of copyright infringement.
The viewing log, which will be handed to Viacom, contains the log-in ID of users, the computer IP address (online identifier) and video clip details. The court also ruled that Google disclose to Viacom the details of all videos that have been removed from the site for any reason.
Viacom, which owns MTV and Paramount Pictures, has alleged that YouTube is guilty of massive copyright infringement.
The UK's Premier League association is also seeking class action status with Viacom on the issue, alledging YouTube, which was bought by Google in 2006, has been used to watch football highlights. Google must divulge the viewing habits of every user who has ever watched any video on YouTube, a US court has ruled. ... more -
Judge orders YouTube to give all user histories to Viacom
Google will have to turn over every record of every video watched by YouTube users, including users' names and IP addresses, to Viacom, which is suing Google for allowing clips of its copyright videos to appear on YouTube, a judge ruled Wednesday.
Viacom wants the data to prove that infringing material is more popular than user-created videos, which could be used to increase Google's liability if it is found guilty of contributory infringement.
Viacom filed suit against Google in March 2007, seeking more than $1 billion in damages for allowing users to upload clips of Viacom's copyright material. Google argues that the law provides a safe harbor for online services so long as they comply with copyright takedown requests.
Although Google argued that turning over the data would invade its users' privacy, the judge's ruling (.pdf) described that argument as "speculative" and ordered Google to turn over the logs on a set of four tera-byte hard drives.
The judge also turned Google's own defense of its data retention policies -- that IP addresses of computers aren't personally revealing in and of themselves, against it to justify the log dump.
The Electronic Frontier Foundation has already reacted, calling the order a violation of the Video Privacy Protection act that "threatens to expose deeply private information."
The order also requires Google to turn over copies of all videos that it has taken down for any reason.
Viacom also requested YouTube's source code, the code for identifying repeat copyright infringement uploads, copies of all videos marked private, and Google's advertising database schema.
Those requests were denied in whole, except that Google will have to turn over data about how often each private video has been watched and by how many persons. Google will have to turn over every record of every video watched by YouTube users, including users' names and IP addresses, to V... more -
Google, YouTube code to remain secret
Viacom, the New York media company suing Google's YouTube for $1 billion, lost a legal bid to review its rival's computer search code. Viacom, the New York media company suing Google's YouTube for $1 billion, lost a legal bid to review its rival's computer se... more
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MTV will now accept political ads
After declining political advertising since its inception in 1981, MTV is reversing course.
The Viacom MTV Networks channel -- once known for round-the-clock music videos and now home to a host of reality shows -- says it will now take political ads, though only from political candidates and party political committees, not from third parties.
As recently as the presidential primaries this year, MTV had refused all political ads, even as it has heavily promoted its "Choose or Lose" get-out-the-vote effort.
MTV's stance was opposite of that of its sibling MTV Networks channels. VH1, Comedy Central and Spike TV were willing to accept political ads, according to an MTV Networks official.
Now all the MTV Networks that aren't aimed at children will accept political ads.
"MTV Networks will accept political advertising that is national in scope, sponsored by a legally qualified candidate, a candidate's official campaign committee, a nationally recognized political party, or the official congressional campaign committee(s) of a nationally recognized party."
Jeannie Kedas, exec VP-communications for MTV's music networks, said the change is effective immediately and reflects the importance of the youth vote.
"Given where we are in the election cycle, and how the youth vote has increasingly engaged and played a crucial role in past presidential elections, we re-evaluated the MTV policy and decided that campaign-approved ads would be a good fit for our audience, and would complement our 'Choose or Lose' campaign efforts," she said. "It's a good thing when candidates want to reach out to young people, and the best way to do that is through MTV."
She declined to say how much advertising MTV expects to obtain from the switch, but suggested that for politicians who want to reach the youth vote, "in the most effective way possible, many of the MTV Networks are the most meaningful way to do just that."
MTV's announcement of the switch follows a report in the New York Times on June 22 that Democratic Sen. Barack Obama's campaign wanted to do an MTV buy. It's also probably not a coincidence that Mr. Obama, who is opting out of public funding, will likely have plenty of money to spend on youth-directed ads. A political expert said the most immediate beneficiary of the switch is the Obama campaign.
"I think MTV's decision to accept advertising is an important indication that the youth vote this year will have a real impact on the outcome of the election," said Tad Devine, a Democratic campaign strategist who handled Sen. John Kerry's campaign four years ago. "Now campaigns have the opportunity to reach young voters in a venue where they congregate, and I'm sure Obama's campaign will look seriously at advertising there, given his advantage with young people."
If they'd only play music videos. After declining political advertising since its inception in 1981, MTV is reversing course. ... more
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