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Greenwashing: "another Inconvenient Truth"
Like the song says, don't believe the hype.
Because of the increasing demand for "green" products, companies have been increasing the "green" claims on their packaging and labels. The products aren't changing or becoming more green, the companies that make them are just focusing on the few things done right, and printing those all over the product, and just ignoring all the non-green aspects of the items. A recent study found that 99.9% of all "green" claims on products committed one of the six sins of greenwashing.
And besides...as the author points out, being more green really means consuming less, rather than just consuming something different that claims to be eco-friendly. Like the song says, don't believe the hype. ... more -
Fast Company- One of the best Magazines on the market!
Ever found a article in the newspaper that was provocative you read the entire newspaper to find another one like it? Well in Fast Company every article is like that. The magazine that will all the other page-turning novels to shame, Company reports on a variety of topics from the detroit car industry to asian supremacy in design. Receiving their article each month is like Christmas with a bunch of perfectly wrapped presents. Each episode is jammed pack with remarkable stories and rock hard opinions. Come check out the Magazine that will have you leaving milk and cookies for your mailman. Ever found a article in the newspaper that was provocative you read the entire newspaper to find another one like it? Well in Fast Com... more
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Bottled water = bad for the environment
This will make you think twice before cracking that cold bottle of water. Reuse and recycle people!! Drink tap water and get a brita filter if you really feel the need. I actually decided against bottles of water at my wedding in two months cause of this article. This will make you think twice before cracking that cold bottle of water. Reuse and recycle people!! Drink tap water and get a brita... more
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One Lightbulb to Change the World
Fast Company is such a cool magazine, and I'm especially a fan of Charles Fishman's articles. I am happy to say that my landlord already had florescent bulbs in the house when I moved in, and since I've been there 4 years, I think we've had only 2 bulbs in the whole house burn out. I wouldn't be surprised if the bulbs stayed at the house longer than I do. And after all the things I don't like about Walmart, it's nice to see them do at least one thing right. Fast Company is such a cool magazine, and I'm especially a fan of Charles Fishman's articles. I am happy to say that my lan... more
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Human-powered Search Engine?
A really interesting article in Fast Company (aren't all their articles awesome?) about a new search engine, Mahalo, that uses humans as the brainpower behind search. Sounds old school...but then pretty darn smart when you start to think about it.And of course, being born and raised in Hawaii, I don't mind the name - mahalo is Hawaiian for "thank you". A really interesting article in Fast Company (aren't all their articles awesome?) about a new search engine, Mahalo, that uses hu... more
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Fast Company on the origins of Current
Plus the full text from David Neuman's interview.
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Fast Company
