-
-
The very Best Current.com Viral Marketer
Like they say: Don't hate the player...
-
Marketing Madness In New York City
Smitty Robinson takes the cameras in Time Square, to see how the companies are trying different strategies to advertise their brand...
-
Human meat for sale: another bloody Dexter campaign
Showtime's "Dexter" is known for pushing the boundaries both on and offscreen. Check out the viral stunt for the Spanish launch. Marketing agency Kitchen spread realistic human limbs around the butcher's shops in Madrid.
"I take two fingers and three chorizos. Thank you."
Versione italiana: http://current.com/items/89046097_arti_umani_nelle_mace... Showtime's "Dexter" is known for pushing the boundaries both on and offscreen. Check out the viral stunt for the Spanish launch. Marke... more -
Pop Corn + Mobile mystery resolved! It was a viral for Bluetooth headset
After many days and many guesses, here is the answer of what those videos of pop corn made by ringing mobile phones were.
It was a viral campaign. A campaign for a Bluetooth Headseat by Cardo systems. Apparently this was only a video effect.
Here is the link http://www.cardosystems.com/pop/
Watch the videos After many days and many guesses, here is the answer of what those videos of pop corn made by ringing mobile phones were. ... more -
Viral marketing really does work
John Cusack's new movie 'War, Inc.' is surprising the critics and is putting the asses in the seats in the two cities it opened in. An impressive feat, seeing as it had a hell of a time getting into festivals and had a marketing budget of ZERO dollars.
According to Cusack on his Vlog, if the film has one more good weekend in the two theaters its playing in it will go national. And if that happens, it won’t just be the anti-war message of the movie that is groundbreaking; War Inc. could become a model for a new, grass-roots type of marketing, in which a film’s potential audience (with a little help from the director) may be better able to advertise it than the so-called experts are. John Cusack's new movie 'War, Inc.' is surprising the critics and is putting the asses in the seats in the two cities it opened in. A... more -
The Social Network Cycle
This article discusses the growing trend of word of mouth in marketing and spreading of news. It talks about different social networks and how communication in business and social lives are changing with technology. This article discusses the growing trend of word of mouth in marketing and spreading of news. It talks about different social networks... more
-
How Levi's Jeans Duped The Internet With Their New Secret Ad
Gawker's Nick Douglas calls out the "backflip into blue jeans" video that's been flying around the interwebs this week as a paid ad for Levi's Jeans. While Levi's hasn't yet admitted they are behind the video, Nick points out the tell-tale signs of a viral video infection. Gawker's Nick Douglas calls out the "backflip into blue jeans" video that's been flying around the interwebs this week as a paid ad fo... more
-
UK cracks down on phony consumer bloggers
Word-of-mouth marketing in the U.K. will face radical restrictions starting May 26, when it will become a criminal offense for brands to seed positive messages online without making the origin of the message clear.
Brand owners will face fines or even prison sentences if they contravene the consumer-protection regulations. The legislation came into force across Europe on Jan. 1, 2008, and is set to begin in the U.K. next month.
The rules make it an offense to blog, use brand ambassadors or seed viral ads while "falsely representing oneself as a consumer." They also apply to bloggers who fail to disclose they have accepted money to write about a product. Word-of-mouth marketing in the U.K. will face radical restrictions starting May 26, when it will become a criminal offense for brands ... more -
Kids Suffer Psychological Effects from EVIL Conditioning Corporate Marketers!!!
"It sounds ominous, and it is... The more involved children are in being consumers, the more [likely they are to be] dissatisfied with life," including having low self-esteem, depression, anxiety, a more distant relationship with their parents, and psychosomatic symptoms, says Boston College sociologist Juliet B. Schor. In her just-released book, "Born to Buy" (Scribner), she details the psychological effects of consumerism on 300 Boston-area 10- to 13-year-olds, the first study of its kind on this age group.
"In a similar study on teens, psychologist Tim Kasser of Knox College in Illinois says students who place a high value on materialism are more likely to have conduct disorders and to engage in risky behaviors such as drinking, smoking, and sex, at early ages...
"In this [shallow consumerism fed to kids by unscrupulous marketers] value system, what gets crowded out is creativity, sharing, kindness, altruism, and compassion," says Linn. She also has a new book for parents, "Consuming Kids, The Hostile Takeover of Childhood" (The New Press).
"As marketers tune in more to childhood development, they're doing a better job of pulling our children in...
"In the face of so much marketing savvy, Linn says, we need to think about the commercial landscape as a huge industry that is working 24/7 to undermine parents and children. "It's a safety issue, like any other safety issue," she says.
"Setting limits is one way to protect children. The American Academy of Pediatrics recommends no TV under age 2 and no TV in any child's bedroom. For older children, limit it to no more than two hours a day, preferably for all screen-time combined.
"Ultimately, the best antidote is to create a home life where children see more of your values reflected than of consumer values. "As bizarre as it sounds, anchor your family by cooking tasty meals and eating dinner together," says Schor. "It serves as a bulwark, [making] the siren call of the culture not so powerful for them.
"In addition: Instill a social conscience....Avoid logo products, even for babies. When you're looking for day care and preschool, find ones that don't put children in front of TV or videos, and that avoid branded toys. With preteens and teens, talk about the social cost to products. "Marketers can't make much money off a teen with a social conscience who knows that Nike sneakers are made by a [foreign] worker who earned $1 an hour and couldn't go to the bathroom for six hours," Kesser says.
"And if the day comes when your daughter wants Slumber Party In A Box? "Let her know how she is being manipulated," he says. "When middle-school kids realize that some marketer wants them to start a fad so the marketer can make money, they don't feel special anymore. They feel angry.
"Contact Barbara Meltz at meltz@globe.com and join her at noon on the second Wednesday of every month for her online parenting chat at Boston.com. " "It sounds ominous, and it is... The more involved children are in being consumers, the more [likely they are to be] dissatisfied with... more -
Tecktonik: youth culture for sale.
Tecktonik is a French dance, has taken off as not only a sub-culture, but also as a marketable "lifestyle trend."
"Unlike rock, or punk, or similar movements, this has a commercial brand name driving it from the very beginning," said Thomas Jamet from Paris agency Reload, which specializes in youth marketing.
I guess it's hard for consumerism to co-opt your idea, if you've already sold it out in the first place. Tecktonik is a French dance, has taken off as not only a sub-culture, but also as a marketable "lifestyle trend." ... more -
Be a part of science fiction movie history.....for just $1
Renegade filmmaker Jessica Mae Stover is changing the way films are made by engaging her audience. In producing her short sci-fi film Artemis Eternal, she has empowered the viewer (namely, You) to participate.
"Everything I create is live action fantasy/sci-fi. I develop these film ideas independently, meaning that the stories aren't based on TV shows or books or comics, video games, toys, or amusement rides. The work is original, written for screen and I own the copyright. I won't create Barbie-doll action figures or other useless plastic bits that end up in landfills: I want everything we do to be useful and inspired, you see. I suppose my message here—I know it is, as I go—it's that, well; forget everything you know about filmmaking." -Jessica Mae Stover-
Find out more at www.artemiseternal.com. Renegade filmmaker Jessica Mae Stover is changing the way films are made by engaging her audience. In producing her short sci-fi film... more -
Film Festival Secrets- Chris Holland's blog
Some genius information about film festivals, the application process, and marketing.
Says Chris: "I'm Chris Holland, and this is my blog for interesting film festival news and research while writing a book about film festival submissions."
Some genius information about film festivals, the application process, and marketing. ... more -
Microsoft says it's time to kiss and make up
Microsoft is looking to mend historic rivalries between web designers and developers through the launch of its latest viral marketing campaign, “Harmony”. Created and managed by MRM Worldwide UK, the viral is to spearhead the marketing activity for Microsoft’s latest Expression Studio software suite.
Check out the video and the landing page at
http://www.web-harmony.co.uk/
Microsoft is looking to mend historic rivalries between web designers and developers through the launch of its latest viral marketing ... more -
Breakthrough Distribution
Designed to help you sell your film, or embark on self or hybrid distribution campaigns.
-
Nobodys Watching Diet Coke & Mentos Videocheck these guys out.
nobody?? it is funny and witty spoof like . excellent
-
Influencers without influence: Viral marketing unmasked
Does viral marketing work? Read on to find out.
-
"Cloverfield's" Fake MySpace Pages
"Cloverfield's" Lizzy Caplan explains how her personal photos got onto her character's MySpace page and how she didn't have anything to do with anything else that's on there.
Here are the links to the 6 main character's pages:
Marlena - http://www.myspace.com/marlenadiamond
Lily - http://www.myspace.com/lily_ford
Hud - http://www.myspace.com/hudsonplatt
Rob - http://www.myspace.com/robbyhawkins
Jason - http://www.myspace.com/jj_hawkins
Beth - http://www.myspace.com/beth_mcintyre
"Cloverfield" is in theaters now. "Cloverfield's" Lizzy Caplan explains how her personal photos got onto her character's MySpace page and how she didn't have anything t... more -
"Cloverfield's" Lizzy Caplan & Slusho
There's been a whole lotta buzz about "Cloverfield"
http://current.com/topics/76014742_cloverfield
since just before "Transformers" came out.
http://current.com/topics/32970743_transformers
First, it was a trailer with no movie title.
http://youtube.com/watch?v=IvNkGm8mxiM
Then it was the Bad Robot folks constantly switching the movie title.
http://en.wikipedia.org/wiki/Bad_Robot_Productions
Then six actors showed up on the movie's IMDB page.
http://imdb.com/title/tt1060277
Then six MySpace pages for their characters showed up.
Marlena - http://www.myspace.com/marlenadiamond
Lily - http://www.myspace.com/lily_ford
Hud - http://www.myspace.com/hudsonplatt
Rob - http://www.myspace.com/robbyhawkins
Jason - http://www.myspace.com/jj_hawkins
Beth - http://www.myspace.com/beth_mcintyre
Then sometime between Slusho showing up in "Alias"
http://www.dailymotion.com/video/x3jmzl_alias-saison-1-...
and Slusho showing up in "Heroes"
http://www.slashfilm.com/2007/11/20/cloverfield-slusho-...
a Slusho website
http://slusho.jp
and Slusho commercial showed up.
http://www.youtube.com/watch?v=QBee1TuUSJE&feature=...
Then one of the main characters, Rob Hawkins, announces on his MySpace blog that he's been given a job at Slusho...Hence the going away party that happens in the movie on 1.18.08.
http://blog.myspace.com/index.cfmfuseaction=blog.view&a...
(We also see his "brother" wearing a Slusho t-shirt in the "Cloverfield" clips.)
THEN somehow it "leaks out" that Slusho's parent company is called "Tagruato"
http://tagruato.jp
and their main business does deep sea drilling - in areas previously unexplored by man.
http://tagruato.jp/deepsea.php
AND if you click on the map that shows where they're doing this deep sea drilling
http://tagruato.jp/deepsea2.php
and click the nearest point to NYC, it just happens to be the newest deep-sea station that's about to begin drilling.
Are you thinking what I'm thinking?
Maybe someone woke up a big angry monster that lives beneath the sea...and it surfaces and goes towards the lights...of NYC. There's been a whole lotta buzz about "Cloverfield" http://current.com/topics/76014742_cloverfield ... more -
Twitter.com
Twitter is an excellent way of getting your updates to the world at large, via cell phone, embedded notifications on myspace profiles, and, of course, the web. Sign up, make friends, and start updating news about your film, stat. Twitter is an excellent way of getting your updates to the world at large, via cell phone, embedded notifications on myspace profiles,... more
-
Cherry Chocolate Rain
Dr. Pepper enlists the help of 11 Million View man himself Tay Zonday to reprise his classic "Chocolate Rain" to herald the arrival of.... Cherry Chocolate Dr. Pepper?
Clever marketing folks over at the Pep... not so sure about the Flavor Innovation dept though.
Has anyone tried it?
Is it good?
Did it hurt? Dr. Pepper enlists the help of 11 Million View man himself Tay Zonday to reprise his classic "Chocolate Rain" to herald the arrival of... more
-
related topics
Viral Marketing
Contributors (72)
Viral Marketing
