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Yahoo-Google agree online ad deal
Yahoo has agreed a deal with Google which will see Yahoo use the search engine giant's advertising technology.
Under the agreement, Google ads will appear alongside some Yahoo search results in the US and Canada.
The announcement came after Yahoo said it had failed to persuade Microsoft to renew its bid to buy all of the internet company. Yahoo said the agreement with Google could be worth up to $800m in additional revenue every year.
The partnership will initially last for three years, but could last up to 10 if Yahoo decides to renew. Google said the deal did not need regulatory approval but that it would delay its implementation by up to three and a half months to give the US Department of Justice a chance to review it.
Recent talks concluded after Yahoo rejected a Microsoft proposal to buy just its online search business. Yahoo has agreed a deal with Google which will see Yahoo use the search engine giant's advertising technology. ... more -
Online Less Robust Than You Think, CPMs Headed Down
Most prognosticators predict another booming year for online advertising, but Carl Fremont isn't so sure. Fremont, the global media director for digital ad giant Digitas, says the weakening economy will slow down Web ads as well. He also predicts a tough slog for publishers hoping that online video will give them a shot in the arm: Video is flooding the Web, he says, but most it is unsold and will remain that way. Most prognosticators predict another booming year for online advertising, but Carl Fremont isn't so sure. Fremont, the global med... more
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'08 online ad CPMs set to 'accelerate...
...and Yahoo! an "overweight" buy again. Another big year for the new media companies according to JP Morgan.
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