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Guerilla Marketing
Javier Carrasco and Miguel Olivares are two young Madrillenos who weren't really planning on starting one of the hottest new publicity boutiques in Europe. But, the companies just keep coming to them. Pink Fish, Match.com, Disney and Playboy are a few of the various companies that have employed their progressive new approach to marketing. What does La Despensa do? They mix marketing with street theatre, surrealism, pop art aesthetic, and oriental philosophy. These are art installations more than they are commercials! As people and as a company, they are totally irreverent. That's why they're chuckling a bit at their own success. This pod will explore this new trend in Marketing and take a look at how it's done and the people behind it, getting an up close and personal look at the lives of Javier and Miguel as well as their stunts. Javier Carrasco and Miguel Olivares are two young Madrillenos who weren't really planning on starting one of the hottest new publ... more
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Ambient Marketing
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Ambient Marketing
