Ad Sales
- Closed Topic: Look around, vote and respond but you need an invitation to add
This is the destination where content and audience fuse together to create the next wave in media. It’s inspirational and aspirational. For real. Critics and consumers alike have come to recognize Current as the most unique and innovative television-web platform for 18-34 year-olds, where our viewers are responsible for producing 1/3 of our content.
Viewer participation includes our unique and highly effective VCAM (Viewer Created Ad Message) program, which engages our viewers to participate in creating ads for our sponsors. Consumers prefer viewing VCAMs 9:1 over traditional ads.
Current’s content parallels our innovative ad model, which enables us to integrate sponsors in a deeply meaningful and industry pioneering way. We invite you to take a moment and discover Current’s dynamic content experience below.
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infoMania
Chewing up the week's media so we can regurgitate it, half-digested, into your mouth.
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Current Dot Com
Current dot com is a participatory social networking site that's redefining news and information for young adults on the web.
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Current News
The most popular stories submitted to Current's website become Current News.
Current News is an open source, participatory news update that is broadcast hourly on Current TV and posted on Current.com. The most popular stories submitted to Current's website become Current News. ... more -
Music on Current
Music artists on Current are interviewed in their own element, where they can really connect with the audience. Exclusive specials feature Radiohead, Portishead and Death Cab for Cutie. Music artists on Current are interviewed in their own element, where they can really connect with the audience. Exclusive specials fe... more
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Collective Journalism
CJ contributors take part in creating the news collectively, providing viewers with new perspectives and sources of information about what's going on in our world. CJ contributors take part in creating the news collectively, providing viewers with new perspectives and sources of information about ... more
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VCAM Promo
Brands like Toyota, T-Mobile, L’Oreal and many others have sponsored Viewer Created Advertising Messages (or VCAMS), and our audience prefers these ads nine to one over traditional advertising. This On-Air promo acts as a callout to viewers to create VCAMs for Current sponsors. Brands like Toyota, T-Mobile, L’Oreal and many others have sponsored Viewer Created Advertising Messages (or VCAMS), and our audience ... more
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Waterboarding
Kaj Larsen investigates the practice of waterboarding, an interrogation practice allegedly used by the U.S. government. Is it a legitimate technique or torture? Kaj Larsen investigates the practice of waterboarding, an interrogation practice allegedly used by the U.S. government. Is it a legiti... more
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Vanguard Journalism
Our award-winning Vanguard Journalism team shines light on untold stories around the globe.
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Sponsor Integration Example - Zune
An example of the on-air graphics for Current sponsor Microsoft Zune.
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Sponsor Integration Example - Toyota
An example of the on-air graphics for Current sponsor Toyota.
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Sponsor Integration Example - L'Oréal
An example of the on-air graphics for Current sponsor L'Oréal.
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Sponsor Integration Example - Sony
An example of the on-air graphics for Current sponsor Sony.
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All Eyes on: My Morning Jacket
Current Fix is where our audience discovers new music and meets the artists in their element. In this Microsoft Zune sponsored Current Fix pod, shot at Lollapalooza. "All Eyes On My Morning Jacket" feat. the Chicago Youth Symphony Orchestra enlisted the help of the band and their fans to shoot footage of My Morning Jacket's festival performance using digital cameras and cell phones from all angles! Current Fix is where our audience discovers new music and meets the artists in their element. In this Microsoft Zune sponsored Curre... more
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Current at SXSW
Current at this year's South by Southwest Music conference.
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Current at Bonnaroo
Current TV at this year's Bonnaroo Festival.
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What is Current?
Current is the world’s first and only peer-to-peer news and information network dedicated to young adults. The Emmy® award winning Current empowers viewers (core age 18-34) to create, influence and determine the content they want to see. The connection between the content and the audience is more powerful than on any other news and information media platform.
This is the destination where content and audience fuse together to create the next wave in media. It’s inspirational and aspirational. For real. Critics and consumers alike have come to recognize Current as the most unique and innovative television-web platform for 18-34 year-olds, where our viewers are responsible for producing 1/3 of our content.
Viewer participation includes our unique and highly effective VCAM (Viewer Created Ad Message) program, which engages our viewers to participate in creating ads for our sponsors. Consumers prefer viewing VCAMs 9:1 over traditional ads.
Current’s content parallels our innovative ad model, which enables us to integrate sponsors in a deeply meaningful and industry pioneering way. We invite you to take a moment and discover Current’s dynamic content experience below. Current is the world’s first and only peer-to-peer news and information network dedicated to young adults. The Emmy® award winning Cur... more
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Jeff Imberman
Contributors (4)
Ad Sales
