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The Future of Media in 2008
57% of senior executives in the media and entertainment industries view user-generated content as one of the top three challenges they face today. Filmed on April 19, 2008 at Podcamp DC, I interview several media makers from organizations as diverse as NPR, Porter Novelli, CNN, Harris Teeters, etc., who are creating their own content for their own niches on their own time, and foresee a future that will make traditional media obsolete. 57% of senior executives in the media and entertainment industries view user-generated content as one of the top three challenges they... more
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porter novelli
