When we see swipes at Annie's Pretzels we know teens are back at the mall. For a second year in a row, Current's teenage debit card customers are shopping at retail on Black Friday.
As of 2:00 pm EST the retailer capturing the most teenage spend is Wal-Mart, with a 5.3% share of all spend since midnight. Big box retailers Target (5.0%) and Best buy (2.7%) also hold spots in the top 10.
Fashion and cosmetic retailers hold half of the top 10 spots. Victoria's Secret (2.8%), Ulta Beauty (2.3%), Forever 21 (2.2%), Bath & Body Works (2.0%) and Urban Outfitters (1.9%) are getting plenty of foot traffic.
Microsoft Xbox (2.6%) and Sony PlayStation (2.0%) are capturing the time and dollars of the teens who either haven't left the house, or are already back at home.