Current + FaZe Clan Announce Exclusive, Long-term Partnership
We are excited to announce a long-term partnership with FaZe Clan, the lifestyle and media platform rooted in gaming and youth culture, to be their exclusive fintech partner and provide FaZe talent with new tools and resources to creatively engage their fans using Current’s mobile banking products.
To launch the partnership, Current is powering the finale episode of “Road to FaZe1,” the weekly livestream show that airs on FaZe Clan’s Twitch channel and gives fans an all-access, behind the scenes look at the FaZe1 global recruitment challenge. Thousands of creator submissions have been narrowed down to the Top 100 finalists and today at 3pm PST during the finale episode, the top 20 finalists will be announced live and awarded $1,000 on Current, including $250 to give back to their own fans. The winning creators will send the money to their fans instantly using their Current ~tags and in addition, all FaZe fans have the opportunity to win $500 each on Current by entering the code ‘FAZE1’ in the Current app.
“Over the past decade, we’ve witnessed FaZe Clan revolutionize gaming and internet culture as true innovators in the creator space,” said Adam Hadi, VP of Marketing, Current. “With this new commitment to each other, we’re able to work together to create meaningful cultural moments and produce content that’s not only engaging but also improves their fans’ financial lives, which furthers our mission at Current.”
Past collaborations between Current and multiple members of FaZe over the years have included promotions with FaZe Swagg and FaZe Rug, who gave away money on Current to fans on YouTube, Twitch and Twitter. Today’s ‘Road to FaZe1’ episode kicks off a deeper partnership between FaZe Clan and Current, including custom content and Current experiences for FaZe fans.
"We are proud to partner with Current as the official fintech partner of FaZe Clan," says Adam Bauer, SVP of Brand Partnerships at FaZe Clan. "The partnership came together through our shared vision for being at the forefront of internet culture through innovative storytelling and supporting next generation financial technology that can benefit our community and our fans.”
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