Introducing The New Current

profile Current Team  |  February 7, 2023

Designing The Future Of Banking

We set out in 2015 with the mission to be the future of banking. Today, we’re proud to launch a rebrand that aligns our brand to our mission. One that’s simpler, smarter, and more modern. This is more than just a redesign, but a symbolic moment for our company. A brand represents who we are, and the process to define it began nearly two years ago.


Our mission is to enable our members to change their lives through inspirational and motivational products. Current is built for everyday Americans held back by a banking system that wasn’t designed for them. And over the past seven years, we’ve helped create financial progress for our members in a variety of ways – from getting paid faster to earning a bonus rate of up to 4.00% annually on Savings Pods to fee-free overdrafts. Looking ahead, we aim to give people the products, tools, and knowledge they need to get ahead and make the most of every dollar they’ve got.

We started the process by simply talking to them. We learned about how their financial needs connect to their hopes and dreams. We were inspired by their optimism and ambition. And we used that inspiration to inform our redesign.

Our New Brand

Our new identity introduces a symbol that represents the shift we hope to make in our members’ lives. It’s visible in our new logo, app icon, and as a graphic device that becomes dynamic in digital spaces.

We’ve also updated our color palette, relying on white and black canvases with a gradient edge, signifying a brighter future ahead.

The New Current

All of these components come together in our new app. It’s the same app you know and love, with a redesign that makes it easier to reach your goals. We’ve unified the illustration style, simplified the color palette, and made the experience cleaner and more sophisticated.

The Way Forward

Of course, all of this wasn’t done on our own. We have to thank dozens of our employees, as well as our partners at COLLINS, Buck, and Vivaldi for helping us define a future for Current. And with this new identity, we look forward to our next chapter – giving our members the tools to improve their financial futures.

Current is a financial technology company, not a bank. Banking services provided by Choice Financial Group, Member FDIC. The Current Visa Debit Card is issued by Choice Financial Group pursuant to a license from Visa U.S.A. Inc. and may be used everywhere Visa debit cards are accepted. Faster access to funds is based on comparison of traditional banking policies and deposit of paper checks from employers and government agencies versus deposits made electronically. Direct deposit and earlier availability of funds is subject to timing of payer's submission of deposits. Boost Bonuses are credited to your Savings Pods within 48 hours of enabling the Boost feature and on a daily basis thereafter, provided that the Savings Pod has accrued a Boost Bonus of at least $0.01. The Boost rate is variable and may change at any time. The disclosed Boost rate is effective as of August 1, 2023. Must have at least $0.01 in Savings Pods to earn a Boost rate of either 0.25% or 4.00% annually on the portion of balances up to $2000 per Savings Pod, up to $6000 total. The remaining balance earns 0.00%. A qualifying payroll direct deposit of $200 or more is required to earn a Boost rate of 4.00%. No minimum balance required. Please refer to Current Boost Terms and Conditions.

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