Introducing The New Current
Designing The Future Of Banking
We set out in 2015 with the mission to be the future of banking. Today, we’re proud to launch a rebrand that aligns our brand to our mission. One that’s simpler, smarter, and more modern. This is more than just a redesign, but a symbolic moment for our company. A brand represents who we are, and the process to define it began nearly two years ago.
Our mission is to enable our members to change their lives through inspirational and motivational products. Current is built for everyday Americans held back by a banking system that wasn’t designed for them. And over the past seven years, we’ve helped create financial progress for our members in a variety of ways – from getting paid faster to earning up to 4.00% APY on savings to fee-free overdrafts. Looking ahead, we aim to give people the products, tools, and knowledge they need to get ahead and make the most of every dollar they’ve got.
We started the process by simply talking to them. We learned about how their financial needs connect to their hopes and dreams. We were inspired by their optimism and ambition. And we used that inspiration to inform our redesign.
Our New Brand
Our new identity introduces a symbol that represents the shift we hope to make in our members’ lives. It’s visible in our new logo, app icon, and as a graphic device that becomes dynamic in digital spaces.
We’ve also updated our color palette, relying on white and black canvases with a gradient edge, signifying a brighter future ahead.
The New Current
All of these components come together in our new app. It’s the same app you know and love, with a redesign that makes it easier to reach your goals. We’ve unified the illustration style, simplified the color palette, and made the experience cleaner and more sophisticated.
The Way Forward
Of course, all of this wasn’t done on our own. We have to thank dozens of our employees, as well as our partners at COLLINS, Buck, and Vivaldi for helping us define a future for Current. And with this new identity, we look forward to our next chapter – giving our members the tools to improve their financial futures.
Current is a financial technology company, not a bank. Banking services provided by Choice Financial Group, Member FDIC. The Current Visa Debit Card is issued by Choice Financial Group pursuant to a license from Visa U.S.A. Inc. and may be used everywhere Visa debit cards are accepted. Faster access to funds is based on comparison of traditional banking policies and deposit of paper checks from employers and government agencies versus deposits made electronically. Direct deposit and earlier availability of funds is subject to timing of payer's submission of deposits. The Annual Percentage Yield ("APY") for Current Interest is variable and may change at any time. The disclosed APY is effective as of January 18, 2023. Qualifying direct deposit of more than $200 required for 4.00% APY. No minimum balance required. Must have $0.01 in Savings Pods to earn Current Interest on up to $2000 in deposits per Savings Pod up to $6000 total. Please refer to Current Interest Terms and Conditions.
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